Gen Zers know what trends are up-and-coming, and they especially know what brands to buy into. I’m always on the lookout for fresh, fun, and cool brands to explore, and lately, I’ve been on the hunt for a new pair of eye-catching sunglasses. While on my search from site to site, I realized there are a lot of emerging and established brands popping up that are dedicated to making high-quality and stylish eyewear.
The brands I’ve been perusing are known for their unique aesthetics and exciting approach to design. Sunglasses have always been a way for me to express my personal style, even if my outfits are basic and plain, and I'm sharing my top picks with you. Dress up your outfits by shopping these standout sunglasses brands that Gen Zers love.
Bonnie Clyde
Founder Jon Yuan launched Bonnie Clyde in 2016. The company was operating in a converted movie theater in downtown Los Angeles, and since then, it’s taken off with brick-and-mortar stores, including a new location in New York. These frames are stylish and modern with classic twists that are undeniably chic. I’ve already bought a few pairs of the optical options, and now that I know the brand makes sunglasses, I’ve added a few to my wish list.
Chimi
Chimi’s cofounders, Daniel Djurdjevic and Charlie Lindström, have their fingers on the pulse. From the cool marketing, featuring tastemakers and artists galore, to the unparalleled design codes, Chimi is a brand Gen Z is obsessing over. It girls like Lila Moss have been spotted wearing them, and rising superstars like Precious Renee Tucker have been featured in its campaigns. As a Gen Zer, I just know this brand will become a mainstream go-to soon.
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Heaven Hayhem
Launched by chic influencer Pia Mance in 2022, Los Angeles–based brand Heaven Mayhem has risen in popularity. Mance’s goal was to create a brand curated with pieces that make a statement. While the brand designs various accessories, its sunglasses have been on my radar. Each frame is classic, sleek, and easy to implement into your daily outfits. I already have a few pairs I know will be in my rotation soon.
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Miu Miu
Miu Miu is a Gen Z fan favorite. We were all obsessed with the oval pair of frames that went viral last year. It was an intergenerational phenomenon between millennials and Gen Zers—I love an overlap. Miu Miu has risen in the ranks of luxury brands Gen Zers are willing to cash into. From its clothing designs to its sunglasses, it’s clear the luxury label is about keeping up with the cultural shifts and, most importantly, creating them, a tactic Gen Zers will always love.
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Jimmy Fairly
French brand Jimmy Fairly is bringing the chicness of Paris to the U.S. A Jimmy Fairly flagship recently opened in SoHo, NYC, and the lines were filled with Gen Z fashion people. Every weekend since its opening, I’ve noted the young crowd, and after further investigation for myself, the brand’s designs warrant the long lines filled with stylish people. These sunglasses are quite Parisian and chic, which is an aesthetic Gen Zers are into these days, given Euro summers are approaching soon.
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Lexxola
Founded by Zane Saleh in 2019, Lexxola has become a growing independent eyewear brand for the masses. The London-based brand focuses on designing eyewear that is long-lasting without compromising style. Lexxola makes pieces that are biodegradable with 100% bioacetate. It also uses eco-friendly packaging materials for a more sustainable approach to fashion and design.
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