The #1 Sneakers in France, Japan, and the U.S.
Every time I travel to a new country, I always pay attention to how people dress and love spotting sartorial themes in different corners of the globe. So when I came across data that breaks down different countries' preferences for sneakers, in particular, I was all ears. The mail forwarding company Foward2Me analyzed Google search data and came up with the most-searched-for sneakers in each country.
Sifting through the data, I noticed some overlap. For instance, Adidas Superstar Sneakers are the most-googled sneakers in a whopping 51 countries, including Italy, Morocco, Peru, India, and Jordan. Adidas NMD sneakers took the top spot in the U.S., Indonesia, Canada, Thailand, and 12 other countries. Interestingly, Balenciaga's pricey Triple S Sneakers are the most-searched sneakers only in South Korea—which explains why we've spotted so many pairs at Seoul Fashion Week.
Without further ado, scroll down to discover and shop the most-Googled sneakers in eight different countries.
South Africa: Nike Cortez
Italy: Adidas Superstar
Taiwan: Nike Air VaporMax
South Korea: Balenciaga Triple S
France: Nike Air Max 95
Japan: Vans Old Skool
United States: Adidas NMD
Jamaica: Reebok Classic
Colombia: Nike Huarache
Kenya: Adidas Ultra Boost
Next, 13 summer trends Latin American women are fixated on.
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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