No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
I love high-street fashion, and three of my favourite brands—Arket, COS and H&M—are really impressive right now. Scroll down to see the best new-in pieces.


I don't know about you, but after waiting a long time for summer's arrival, I ended up wearing the same three outfits on rotation. Don't get me wrong, re-wearing styles is an overarching goal of mine, to make the most of my purchases and allow each piece a long life in my wardrobe. But the reason I was rewearing the exact same looks is that some key styles were missing from my capsule wardrobe. Now, with the new season on the horizon, I'm determined to start filling those gaps and revitalising my trusty outfit rotations. Thankfully, the high street is one step ahead of me.
Lois wearing the best-selling Arket white T-shirt.
When scouring the high street for new-in styles there are a few things to consider. First things first, does it have a place in my wardrobe? Finding a great piece is one thing, but it only becomes a worthwhile purchase if you know that it suits your personal aesthetic, and will therefore be something in which you choose to take the tags off. Second, will it stand the test of time? I like to really think about whether I'll be able to wear it for other occasions and events, or if I'll want to pull it out next year (and the year after that). Finally, I like to hunt for items that look well beyond their price tag.
Not only is that great for my bank balance, but it also means that they probably include some timeless, classic elements or clever design that will ensure I want to pull them out of my wardrobe time after time. Lucky for us, COS, Arket and H&M have come through with a plethora of polished styles to wear from now and well into autumn, and that would have everyone second-guessing their high street origins.
Keep scrolling to explore the expensive-looking new-in pieces from COS, Arket and H&M that will bolster your outfit builds as we head into autumn.
BROWSE MY NEW-IN WISH LIST:
1. COS
2. ARKET
3. H&M

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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