21 New-In Pieces From COS, Arket & H&M That Have My Full Attention

I don't know about you, but during this strange transitional period where we float between seasons, I've found I pretty much wear the same three outfits on rotation. Don't get me wrong, rewearing styles is an overarching goal of mine, to make the most of my purchases and allow each piece a long life in my wardrobe. But the reason I was rewearing the exact same looks is that some key styles were missing from my capsule wardrobe. Now, with the start of a new season in sight, I'm determined to start filling those gaps and revitalising my trusty outfit rotations. Thankfully, the high-street is one step ahead of me.


(Image credit: H&M)

When scouring the high street for new-in styles there are a few things to consider. First things first, does it have a place in my wardrobe? Finding a great piece is one thing, but it only becomes a worthwhile purchase if you know that it suits your personal aesthetic, and will therefore be something you choose to take the tags off of. Second, will it stand the test of time? I like to really think about whether I'll be able to wear it for other occasions and events, or if I'll want to pull it out next year (and the year after that). Finally, I like to hunt for items that look well beyond their price tag. Not only is that great for my bank balance, but also means that they probably include some timeless, classic elements or clever design that will ensure I want to pull them out of my wardrobe time after time. Lucky for us, COS, Arket and H&M have come through with a plethora for polished styles that would have everyone second guessing their high street origins.

Keep scrolling to explore the expensive-looking new-in pieces from COS, Arket and H&M that will bolster your outfit builds this season.


1. COS


3. H&M

This story was originally published at an earlier date and has since been updated.

Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.