Gen Z Celebrities Can't Get Enough of These 3 Coveted Fashion-Girl Brands

Over here, we're trying our best to keep up with everything Generation Z, and it seems like the rest of the world is doing the same. With Olivia Rodrigo making top charts again with her latest single "Deja Vu" and Zendaya bringing out all the stops on the Oscars red carpet, it just seems like the under-25 crowd has taken the industry by storm. Not only that, but they're looking good while doing it. While we've already covered the slew of outfits I want to copy from them, I can't help but notice a few brands that keep coming up on their Instagram images and in street style looks. 

There are three brands, to be exact, and they're all coveted fashion brands that you've either heard of or have an item on your wish list from. (I know I do.) From the phone cases everyone has to the brand that makes the printed jeans that keep selling out, keep on scrolling.

Lexxola

While tinted eyewear may not be "new," Lexxola is the brand that's making it reach new heights of popularity once more, with celebrities like Dupa Lipa and Kaia Gerber following suit.

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Celebrities Wearing Lexxola:
(Image credit: @dualipa)

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(Image credit: @emmachamberlain)

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(Image credit: @kaiagerber)

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Reformation

Reformation does it all, from making your favorite basics to creating statement items everyone will give you compliments on. It seems like Gen Z is just as obsessed with the L.A. brand as we are, as I've seen three women wearing the same printed jeans. (Kendall Jenner, Kaia Gerber, and Addison Rae).

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Celebrities Wearing Reformation:
(Image credit: @oliviarodrigo)

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(Image credit: Backgrid)

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(Image credit: Gotham/GC Images)

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Wildflower

The brand founded by sister duo Devon and Sydney Carlson was quite literally founded when Miley Cyrus complimented the girls' homemade phone cases at a restaurant, so it's no surprise it's still widely loved by celebs to this day. 

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Celebrities Using Wildflower Cases:
(Image credit: @oliviarodrigo)

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(Image credit: @salemmitchell)

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(Image credit: @sabrinacarpenter)

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(Image credit: @addisonrae)

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Next, Kaia Gerber and BF Jacob Elordi Have the Same Taste in Affordable Sneakers

Assistant Market Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.