I'm a Gen Z Shopping Editor—Here Are the Coolest Finds From Zara, Ref, and Nordy That Have My Attention

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Models wearing Reformation Inez Pumps, Zara Multi-Positional Plaid Shirt, and Zara Knit Kimono Wrap Jacket.
(Image credit: Reformation; Zara)
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Gen Z It girls and fashion people are embracing a number of trends in 2026, from preppy plaid prints and East Coast staples like boat shoes to Y2K grunge throwbacks and a minimalist '90s aesthetic. It is entirely possible for each of these trends to live cohesively in one closet. That's the beauty of Gen Z's fashion philosophy: Style has no limitations. As a shopping editor and a proud Gen Zer, I'm embracing my fashion birthright with a 2026 shopping spree. I spent over an hour browsing Zara, Reformation, and Nordstrom for cool buys you'd find in a Gen Z fashion person's closet. That's exactly what's coming to you below.

Shop chic Zara new arrivals (spoiler: the Knit Kimono Wrap Jacket and Striped Combined Knit Polo Shirt are guaranteed to get compliments) and '90s model–esque buys from Reformation and Sandy Liang. Plus, Gen Z–loved brands like Sandy Liang, Damson Madder, and Paloma Wool are available at Nordstrom. Scroll on to shop the best Gen Z finds of 2026 from Zara, Reformation, and Nordstrom.

Shop the Best Gen Z Finds at Zara in 2026

Shop the Best Gen Z Finds at Reformation in 2026

Shop the Best Gen Z Finds at Nordstrom in 2026

Josephine Hadjiloucas
Josephine Hadjiloucas
Assistant Shopping Editor

Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”