Last Year, Vintage Pucci Was Everywhere—This Is the Print Trend Taking Over in 2026
If there's one thing about me, it's that I'll never fail to have a theory or a superstition, especially when it comes to fashion. I've thoroughly enjoyed watching the rise of Pucci among a mainstream audience. Celebrities, influencers, and that one girl you know from high school scoured The RealReal, borrowed from their mothers, and swiped up on full-price garments last year. All of this hype led to what people called "Pucci summer." Every time I opened Instagram, someone was wearing the brand on a boat in Italy, and I absolutely loved to see it. Anyone who has seen a few trend cycles knows what comes next. Our love for Pucci will never die, but as the hype dies down, I predict people will be searching for the new, buzzy thing. I predict that it will be vintage Versace.
Right now, Versace is in a weird in-between place. To catch you up, Donatella Versace stepped down from her long-held creative-director position at the brand and appointed someone new, Dario Vitale. After only one season with the brand, he has stepped down, and as we await what the brand will do next, I'm predicting that its vintage archives are going to hit a major peak. It's already happening!
This past weekend, Kylie Jenner wore an archival design by Gianni Versace to the Critics Choice Awards. I had already begun research on this story and felt this was my sign that I was onto something here.
I'm not waiting to see if my prediction comes true. I want to get my hands on those Versace prints before the prices increase, so let's start by admiring some of the prints I think will come back around first.
Naomi Campbell will always be a Versace girl in my eyes, and this print she wore way back when could really be a hit this summer.
Also, this "Andy Warhol meets Gianni Versace meets the runway" look would be killer if it made a comeback at Cannes this season
One can never forget the Jennifer Lopez moment that quite literally broke the internet. Google invented Google Images just because of the number of people who wanted to see what she wore after hearing all of the hype.
This one-piece is the next thing I want to see Kaia Gerber steal from her mom's wardrobe.
This dress Cindy Crawford wore is at the top of my wish list at this moment.
Claudia Schiffer wore this dress that's serving as my inspiration for my next black-tie moment.
If you're more into neutrals but still want in on the vintage-Versace-print moment, try this coat worn by Kirstie Alley.
Below, find 22 picks to get you in the mood for a potential Versace summer takeover.
New Versace
The budget-friendly way to tap into this trend.
Put me in this for my next vacation.
I'm obsessed with this.
The perfect dress for a fun night out.
These colors are perfection.
We need a restock on this one.
This colorway would look great on a boat floating through the Balearic Sea.
This is peak Miami.
This bikini will get you compliments, guaranteed.
This could double as a cover-up.
This top is fun.
For people afraid of wearing prints, start here.
There are countless ways to style this scarf.
This would be perfect for events in Palm Beach.
Add a watch to perfect the final look.
Vintage Versace
This is wow.
Now this is fun.
Gianni Versace himself would approve of you pulling these back out.
Another top I imagine Carrie Bradshaw being into.
Style these in a Carrie Bradshaw–esque way!
The medusa button makes for the perfect detail.
Stunning.
