The Only Prints That Matter This Summer

Fruit Print Summer Trend



As someone who doesn’t veer into the world of prints, patterns, or even colors very often, when I do, I like to make it count. After all, if I’m going to buy into something outside my general wheelhouse of jeans and white T-shirts, it better be worth it. If you’re reading this and nodding because you’re exactly like me, or even if you’re the complete opposite but still care to know what the season’s biggest print trends are, I advise you to keep reading.

Today I’ve rounded up the only five print trends that matter this summer, complete with styling suggestions and, of course, shopping picks—because why else would one come to Who What Wear? From the stripe of the animal print world to the highly specific florals you should be paying attention to right now, just keep scrolling to see what made the cut.

1. Fruits (& Veggies)

The whimsical print comes in all shapes, forms, and foods, and we're into it. 

2. Soft Florals

What makes a floral print soft? Think lighter colors, less-defined shapes, and white backdrops. 

3. Tie-Dye

But you already knew this, didn't you. 

4. Zebra

The stripe of animal prints is a top contender for summer's biggest trend overall, with even Kendall Jenner approving it.

5. Bold Tropicals

On the opposite side of the spectrum from soft florals, we have the go-big-or-go-home option: tropicals.