There's no such thing as too much nostalgia, especially not in the fashion world. Pieces that our grandparents wore in the '40s are sold on resale sites for thousands of dollars, all for the sake of owning pre-loved vintage designer items. Runway collections from years past are often at the center of today's mood boards, and we constantly spot trends that first hit the scene before many of us were even alive. If there's one brand that can tap into nostalgic fashion with a modern flair, it's GUESS. The brand just resurrected the iconic bandage dress—born in the 80s and reigning supreme in the early 2000s, this style is finding new life in 2026. To top it all off, Chiara Ferragni—an OG fashion blogger and content creator who influenced people before influencers even existed— was just named the face of GUESS's Spring/Summer 2026 collection.
Ferragni's style embodies the contemporary GUESS woman—sophisticated yet spontaneous, sensual yet effortlessly cool. She's been a powerful voice in the media space for more than a decade, empowering people to express themselves through fashion. So, it's only right that she continue to inspire authenticity and creativity through this collaboration, which comes almost 13 years after her first partnership with the brand. "This project was much more than a campaign: It came in a moment when I felt the need to start again, to tell my story as I am today: a more aware and serene person," Ferragni says. "A heartfelt and well-deserved thank you goes to Paul Marciano, GUESS co-founder, for the support and trust he showed me at a delicate moment of my life." Here's a special look at the new collection—you can shop it all on guess.com.
Ask us our 2026 fashion predictions, and we'll tell you that the Camden Bag will reach It-girl status come spring. It's not only one of Ferragni's favorite pieces from the collection, but it's also a physical embodiment of GUESS's essence. From the sculptured silhouette to the woven texture and sleek details, it's bold, versatile, and timeless. Consider the Camden Bag your new everyday piece.
Now for the star of the collection: The legendary bandage dress. When I think of bandage dresses, GUESS is the first brand that comes to mind. Who else remembers looking at late-night paparazzi shots of their favorite socialites and trying to recreate their looks? The bandage dress has offered sexy dress options for just about any occasion for as long as I can remember. Thankfully, I don't need to search far for a bandage dress to style in 2026. The Arisa Bandage Dress is the ultimate blend of elevated and trendy, thanks to the unexpected (yet appreciated) neckline and minidress style. Not to mention its fun blue hue. I don't know about you, but I'm sold.
The GUESS Spring/Summer 2026 collection takes a modern approach to the American dream, drawing inspiration from the boldness of a Texan cowboy and the charm of wide-open landscapes, while centering femininity, independence, and self-expression. The denim-on-denim ensemble above is the perfect way to pay homage to classic American style through current trends.
In this new collection, Ferragni and GUESS collaborated to create a fun and stylish capsule reminiscent of 2000s style. You can expect a variety of statement denim, fresh floral designs, and luxe tailoring. Shop for your spring wardrobe update at guess.com.