When it comes to designer beachwear—including bikinis, beach bags, sarongs, sandals, separates, and more—I have learned over the years that not all brands are created equal. Sure, the price ranges may be similar, but that doesn't mean they are similarly worth the investment. Some labels, including (but not limited to) the likes of Saint Laurent, Missoni, Prada, and Pucci, and more have proven over time to have major staying power in the category. Year after year, they push out of-the-moment yet timeless designs you never want to retire...and those are the ones I'd suggest buying before others. Below, you'll find pieces from these brands plus more I love for their past, present, and future. To see what made the cut, simply keep scrolling.
You'll cherish it forever.
It doesn't get more iconic.
The matching pareo is a must.
Sun protection is key.
I mean...
Fun yet still forever.
Classic but so cool.
You can always count on Eres to have a coordinating cover-up.
Hermes and waterproof? Sign me up.
A black triangle bikini is forever.
The pioneers of designer flip-flops.
I live for their embroidery and embellishments.
Too pretty.
Not sick of 'em yet!
The gasp I gusped!
I love an unexpected bag for the beach.
Missoni needs no explanation here.
They always have the best coordinating pieces.
Had to throw this in just for fun.
The beach hat, made better.
Can never resist this shade of yellow.
So fresh and clean.
How chic is this!
Such a good vacation bag.
It's the color combo for me.
This collab only gets better each year.
A perfect one-piece.
They do the best zebra if you ask me.
They really have the chicest raffia totes.
New to my wish list.
Simply iconic.
The bigger the better.