I Wager That This New Adidas Collab Will Sell Out by the Start of the World Cup

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Woman wearing a Adidas x Miaou jersey.
(Image credit: Adidas x Miaou)
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Adidas and Miaou are back with a new collection, this time in celebration of the upcoming World Cup. The release marks their second collaboration, following their first campaign starring Gabbriette and Devon Lee Carlson.

Inspired by soccer aesthetics, the two continue to put a distinctly romantic spin on traditional sportswear, offering a different approach to sideline style. They shared in a press release, "With the early 2000s at its heart, the second collaborative collection between Adidas Originals and Miaou pays homage to the glamour and feminism of off-pitch style that turned footballers' support into a cultural statement."

The line features an updated Megaride silhouette available in two colorways: silver with orange accents and baby blue with silver accents. Other pieces include a corset, a jersey, and nylon track pants that reimagine the classic soccer tracksuit.

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The campaign—shot to resemble paparazzi photos—stars soccer player Riccardo Calafiori and model Alyson Dubey. For the launch, the brands hosted a party at Red Lion Tavern in Los Angeles. Below, see the campaign and shop the capsule collection.

Adidas x Miaou spring/summer 2026 campaign imagery.

Adidas x Miaou S/S 26 Collection

(Image credit: Courtesy of Jack Day)

Adidas x Miaou spring/summer 2026 campaign imagery.

Adidas x Miaou S/S 26 Collection

(Image credit: Courtesy of Jack Day)

Adidas x Miaou spring/summer 2026 campaign imagery.

Adidas x Miaou S/S 26 Collection

(Image credit: Courtesy of Jack Day)

Adidas x Miaou spring/summer 2026 campaign imagery.

Adidas x Miaou S/S 26 Collection

(Image credit: Courtesy of Jack Day)

Shop Adidas x Miaou S/S 26

Shop Adidas x Miaou A/W 25

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Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.