Out of Thousands of New Designer Handbags on the Market, This Underrated Prada Style Still Beats the Rest
If you're looking for your next luxury investment buy, it's time to call off the search.
Bottega Veneta, Miu Miu, Gucci, Fendi… when it comes to finding designer bags that get our pulses racing, we have no shortage of options. The phrase "It bag" is used so casually that it's often applied to any style that celebs are spotted carrying. Still, the truth is, there are only a handful of designers whose legacy includes eternally stylish handbags that never date, and Prada is one of the very best.
Even at a distance, you can spot the subtle triangular Prada logo and know that the carrier is someone in the know. In the post-quiet-luxury age of pared-back minimalism, those with an eagle eye will still recognise a Prada bag by silhouette alone, making the house's styles some of the most sought-after when it comes to investment purchases. Whether you fell for summer's crochet shopper, still covet the '90s nylon shoulder bag or are a sucker for the unbeatably sleek Cleo, the chances are there's a Prada bag stored in your memory somewhere, and the latest style to hold my attention is a bold buckle bag that celebs and influencers alike are carrying on repeat this season.
The Buckle Bag isn't a new addition to the Prada roster, but it has just launched in a more diminutive style. Since its debut on the September 2026 runways, it has been quietly gaining a cult following behind the scenes, first with the bucket silhouette, and now the adoration continues with the tote-shaped style too.
Florrie carries the Prada Buckle Small Leather Handbag
In my opinion, this bag meets all the requirements of an ideal everyday bag. Whether you're looking for the bucket silhouette or the newly launched small silhouette, the bag harmoniously balances smooth leather with the edgy buckle, supple leather with a structured base, and subtlety with boldness through the metal hardware. Prada knows exactly what it's doing in keeping this style as a core piece, knowing this will be a treasured piece for decades to come.
After collecting so many beautiful (but impractical) mini bags, the Prada Buckle is the first bigger bag I've added to my wish list, and should the regular bucket still not be big enough, did I mention it also comes as a top-handle tote, too? Curious about the bag that's still selling out two years after it was first shown? Keep scrolling to see how to style the Prada Buckle and to shop it yourself.
Shop the Prada Buckle Bucket Bag:
This unique shade of burgundy velvet feels and looks impossibly expensive.
You can never go wrong with black leather.
Taking the belt detailing quite literally, the studs add a little more edge than the classic OG.
Big enough to carry all of your essentials plus your laptop.
This shade will fit perfectly with my autumn wardrobe.
The Buckle bag also comes with a longer strap for crossbody wear.
Small but mighty.
A piece to treasure for decades to come.
Shop More of Our Favourite New Prada Bags:
I spy a new silhouette in town...
How adorable is the mini version?!
Expect to see this on the street-style circuit.
Not only does the Bonnie come in leather and suede, but there are seven different colourways and large and mini sizes, too.
How Celebs and Influencers Are Wearing the Prada Buckle Bucket Bag
Style Notes: Rosie Huntington-Whiteley's monochrome look is a minimalist dresser's dream. Ticking off just about every spring microtrend in one fell swoop (aviator sunglasses, pendant necklace, lace and wide-leg trousers). It's her choice of the bag in the matching white colourway that makes this whole 'fit feel so fresh and summer-ready.
Style Notes: Elsa Hosk is known for having one of the most enviable designer-bag collections on Instagram, so if you spot a handbag in her rotation, you know it's one to watch. Styling her Buckle bag to preppy perfection, this jumper, shirt and miniskirt combination is an easy look to re-create this spring until the weather gets warmer.
Style Notes: The only thing Marianne Smyth knows better than good denim is roomy, everyday bags with a little extra polish. From scrolling her profile, I've picked up a Little Liffner tote and a Dragon Diffusion basket, and her recently purchased Prada Buckle is the latest to make it into my Saved folder. Sure, it looks good with heels and smart tailoring, but it's just as cool with a baggy shirt and casual jeans for the weekend.
