This Sophisticated Bag Brand Is Every Fashion Insider's Best-Kept Secret
Influencers, editors and stylists all love this one contemporary handbag brand from London.


Imani-Nia Francis-Tsolaki
Let's be honest, when it comes to buying designer handbags, we're always looking for the next It style. Whether you're loyal to quiet-luxury bags that combine subtlety and quality craftsmanship without the need for prominent logos, or you prefer statement bags that are bright, bold and colourful, handbags can instantly update and change a look, so it pays to know the names to look out for. And, as someone who spends a significant amount of time scrolling through new-in options, I see a lot of gorgeous bags on my hunt, but there is one bag brand in particular that has been quietly garnering attention behind the scenes, and it's a well-priced all-rounder that everyone will love.
London-based brand DeMellier combines Spanish and French heritage with artisan Italian craftsmanship and British sensibility, and the results? A pared-back and polished premium brand that makes the kind of bags and accessories you'll want to wear for years to come. And the best part is, all of the pieces are ethically and sustainability made, so you can trust that a DeMellier bag not only looks good, but does good, too. (And judging by the amount of influencers and editors with one of their bags on their arm lately, it's only growing in popularity).
There's just about every bag style on the site, from chic crossbodies to supersized totes, and for those who love The Row, Proenza Schouler or Victoria Beckham bags (but not their price tags), DeMellier ticks all of the right boxes for quality and craftsmanship, but with an affordable luxury twist. So, if you're in the market for a new handbag that will elevate everything in your wardrobe (and with impressive cost per wear), DeMellier should be on your list.
We gathered around and discussed our favourite pieces to bring you an edit of the very best, so keep scrolling to see and shop the bags we're convinced are fashion's best kept secret. We won't tell if you don't.
SHOP OUR FAVOURITE NEW DEMELLIER BAGS:
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Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content.
In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
- Imani-Nia Francis-TsolakiJunior Fashion Editor
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