The 9 Zara Buys Everyone Wants Right Now

Here at Who What Wear, we have access to some pretty interesting data. No, not how many Deliveroos you've had this week or the number of texts you sent to your ex on Friday night, don't worry. But we can see which products and brands are selling the most right now, and let me tell you, it's fascinating. Often the hero buys we see taking off are explained by influencers or celebrities backing a certain item or even us editors sharing our favourite pieces on the reg. But sometimes we'll look into the data, and it's all you—our readers—advocating for the pieces you love and putting your money where your latest wardrobe crush is. (Plus, we're lucky to have a Zara insider who can share what pieces are flying off the site right now, meaning you can snap them up before they go fully out of stock. You're welcome.)
Liv Madeline wears a knitted jumper from Zara.
So what's proving incredibly popular at the moment, I hear you ask? Well, hold tight because I'm about to let you in on the secrets. Specifically, what the Zara best sellers are this month so far—because we all love a good lunch break or pre-bedtime browse on the high street hero's site, don't we? This way, you get to cut through all the (thousands of) products on site, save time scrolling, and head straight for the best, and most popular, items available at Zara right now.
Keep scrolling, and you'll see Zara's current bestsellers, from designer-looking bags to chic jackets. Enjoy!
Shop the 9 Best-Selling Zara Buys:
Shop Our Other Favourite Zara Buys:
This story was published at an earlier time and has since been updated.

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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