FYI: 9 Genius Tips I Learned From Studying Hailey Bieber's Beauty Routine

Some people wind down for the night by lighting a candle and settling into a good book, some people sip a glass of wine and run a bath, and some people take an evening jaunt around the block with their dog. Me? I binge-watch beauty tutorials. (I'm a beauty editor, so you can't be that surprised, right?) TikTok, Instagram, YouTube—I don't discriminate, but I could spend hours (and I mean hours) watching Vogue's celebrity-led Beauty Secrets series.

At this point, I don't know if there's a celebrity left on earth who hasn't made an appearance on the channel to give viewers a rundown of their beauty routine, whether it's a going-out makeup look or their evening skincare routine. Even though a huge part of my job is interviewing celebrities about their skin and makeup secrets, I'm a sponge, so I love absorbing new tricks and product recommendations at any chance I get. 


(Image credit: @haileybieber)

I've always been drawn to Hailey Bieber's fashion and beauty (can you believe one of her favourite moisturisers is just £14?). I prefer minimalist looks just like she does, so you can imagine my interest when the model and now brand founder of Rhode (her skincare line which isn't available in the UK just yet), made her second appearance on the series. Her first was four years ago, and you can watch that here.

For her most recent installment, Bieber chose to showcase her date-night skincare and makeup routine. As she describes it in Vogue's video, it's her go-to "glowy going-out makeup look." Fun fact: A lot of her inspiration comes from '90s supermodels, Pinterest, and TikTok. Of course, you can watch the video in its 12-minute-long glory, but if you'd like some bite-sized, super-fast takeaways, keep scrolling. Below, I'm sharing nine genius makeup and skincare tips I learned from studying Bieber's beauty routine, plus all of the most necessary products if you want to try her process for yourself.

Tip #1: Begin Your Skin Prep With a Toner

Tip #2: Use Your Serum + Eye Patches Instead of a Separate Eye Cream

Tip #3: Mix a Little Bit of Serum With Your Foundation for a Natural Finish

Tip #4: Rely on Concealer (Instead of Foundation) If You Want More Coverage

Tip #5: Avoid Harsh Contour

Tip #6: Prioritize Brown, Taupe, and Purple-Pink Eye Shadows If You Want to Enhance Hazel Eyes

Tip #7: Add Some Razzle-Dazzle for Date Night

Tip #8: Skip Mascara on the Bottom Lashes

Tip #9: Try Enhancing Your Natural Lip Color

Shop the rest of Bieber's beauty routine:

No-Crease Hair Clips

Clear Brow Gel

Cream Blush Palette

Powder Blush

Baked Setting Powder

Up next, Hailey Bieber's Makeup Artist Just Schooled Me on How to Get Fresh, Glowing Skin

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.