Maxine Eggenberger
In my time as a fashion editor, I've come to know the few items worth splurging on, and the many that you can shop on a budget. So, when I'm in need of a basics re-vamp, I turn to expensive looking high street or Amazon buys. With the buzz around Amazon Prime Day, I combed the site in search of those tried-and-true wardrobe pillars that I know will see me through the season and beyond—some of which are majorly discounted.
Having done my due diligence yet again this time around, I have to admit that this year's selection is one of the best I've seen. Spanning Levi 501s, Salomon trainers, classic flat shoes and chic dresses, the variety on offer is enough to update my basics collection from top to bottom, completing my capsule wardrobe in the process.
See my 24-piece edit below.
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members where you can find discounts on key purchases—everything from televisions to trending handbags. Today is the first day of the sale that includes beauty and fashion buys as well as tech and homeware goods. Basically, whatever your heart desires.
When Is Amazon Prime Day?
Amazon Prime Day is a bi-annual event that runs in July and October each year. We will let you know as soon as we find out the next dates.
How to Access Amazon Prime Day Deals?
All you need to do to shop my edit of the best basics from Amazon Prime Day deals is sign up for an Amazon Prime membership here. It's free for 30 days so you can get all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and the next one is expected in July.
WARDROBE BASICS WE'RE SHOPPING THIS AMAZON PRIME DAY
A brown blazer is the perfect seasonal update (especially when it's on sale).
These are a favourite in the Who What Wear UK office.
Levi's? At this price? I love Prime Day!
This looks so high end.
A great layering piece for the season ahead.
The perfect black knee-high boot doesn't exi...
This bag will earn you so many compliments.
Every great wardrobe starts with a white tee.
Such an elegant dress option.
A pop of red goes far in any wardrobe.
The chicest women I know all own a trench coat.
The ideal throw-on dress.
These will go with so many autumn outfits.
This looks so much more expensive than it is.
Salomon trainers are a fashion-person favourite.
I always stock up on white socks during Prime Day.
These could pass for designer.
The perfect lightweight layer.
Black leggings are a true staple.
I'll be stacking this up with my other gold rings.
The perfect size for your daily essentials.
This will look great worn with both knitwear and blazers.
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I Honestly Gasped When I Saw This Chic Bag In the Amazon SaleYou need to see this.
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This Expensive-Looking Bag Colour Is Selling Out Everywhere, But I've Found a Secret Stash On Sale at AmazonSnap up before the Prime Day Sale ends.
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Celebrities Always Wear Boots in These 3 Classic, Anti-Trend Colours, and I’ve Just Found Them On SaleI can't keep this to myself.
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I'm 28, and My Mum Is 68—We Both Adore This £22 Elevated Wardrobe Basic From AmazonYou'll see why.
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Finding Chic Clothes on Amazon Is My Superpower—18 Worth Seeing Before Prime Day EndsYou won't believe these are from Amazon.
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3 Ways I'd Style the Elegant Dress Taking Over the Amazon Prime Day SaleA day-to-night marvel.
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It's True—Kaia Gerber's French-Looking Outfits Can Easily Be Copied for Less Than £100Prime Day is really delivering this year.
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The £69 Trench I Just Bought in Amazon's Prime Sale to Make Me Look RichI'll take one in every colour.
