I Always Buy My Wardrobe Basics From Amazon—24 Items to Stock Up on This Prime Day


Maxine Eggenberger
In my time as a fashion editor, I've come to know the few items worth splurging on, and the many that you can shop on a budget. So, when I'm in need of a basics re-vamp, I turn to expensive looking high street or Amazon buys. With the buzz around Amazon Prime Day, I combed the site in search of those tried-and-true wardrobe pillars that I know will see me through the season and beyond—some of which are majorly discounted.
Having done my due diligence yet again this time around, I have to admit that this year's selection is one of the best I've seen. Spanning Levi 501s, Salomon trainers, classic flat shoes and chic dresses, the variety on offer is enough to update my basics collection from top to bottom, completing my capsule wardrobe in the process.
See my 24-piece edit below.
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members where you can find discounts on key purchases—everything from televisions to trending handbags. Today is the first day of the sale that includes beauty and fashion buys as well as tech and homeware goods. Basically, whatever your heart desires.
When Is Amazon Prime Day?
Amazon Prime Day is a bi-annual event that runs in July and October each year. We will let you know as soon as we find out the next dates.
How to Access Amazon Prime Day Deals?
All you need to do to shop my edit of the best basics from Amazon Prime Day deals is sign up for an Amazon Prime membership here. It's free for 30 days so you can get all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forwards).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and the next one is expected in July.
WARDROBE BASICS WE'RE SHOPPING THIS AMAZON PRIME DAY
These are a favourite in the Who What Wear UK office.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
- Maxine EggenbergerDeputy Editor
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