I Just Built an Expensive-Looking Capsule Wardrobe Out of Under-£100 Items
When it comes to shopping, I'm not one for panic-buying or making useless splurges in the sales. Rather, my tactics are the same as many editors at Who What Wear UK, and we all apply our trusty shopping methods when shopping online, especially when the site of choice is Amazon. Whether it's wise beauty restocks (replacing your empties will never be a mistake) or classic shoe styles, now is the time to invest in tried-and-tested pieces rather than risk your hard-earned cash on something radically different.
This is why, when it comes to fashion, it pays to choose simple, elevated items that are neither on-trend nor out of style, but classic and long-lasting.
So when it came to searching through hundreds of thousands of Amazon products, I thought it best to keep my all-important filter in mind. It's also worth noting that the retailer isn't just a secret gem for fashion—you'll find amazing deals on beauty tools and skincare, household essentials, tech and gadgets which all happen to make great early Christmas gifts too—but, you do have to dig a little deeper to find the stylish gems. That's where I come in with my selection of chic, understated fashion buys that will set you up nicely for autumn/winter.
With just a few simple items that all come in at under £60 each (most for even less), I've pulled together multiple outfits that look anything but cheap. And the best part is that all the items are interchangeable across the outfits, allowing for a rotation of so many combinations for every occasion. That's what a capsule is all about, right? It's also highly likely you'll already own many of these basics and can recreate some easy outfits without even spending a pound. Keep scrolling to see…
EXPENSIVE-LOOKING YET AFFORDABLE FINDS I RATE
1. BOUCLÉ JACKET + LOOSE JEANS + BALLET FLATS
Style Notes: Bouclé jackets are a timeless, elegant staple. To make them feel modern (and very French), pair with slouchy denim and a pair of classic ballet flats.
SHOP THE LOOK:
I always turn to the Amazon Essentials for great basics.
I've relied on my 501s for years and years, but I love this new '90s update which has a slightly more relaxed, mid rise fit.
2. CAMEL COAT + STRIPED KNIT + LEGGINGS + ANKLE BOOTS
Style Notes: For autumnal weekend walks, school drop off or just running errands, you can't beed a leggings, striped jumper and camel coat combo. Effortlessly chic, always.
SHOP THE LOOK:
If you fell in love with Toteme's knit but it's out of your budget, this makes a great alternative, and it comes in all the colours.
3. BLACK DRESS + TRENCH COAT + KNEE HIGH BOOTS
Style Notes: A throw-on black dress like this is such a useful wardrobe staple. You can wear it all year round, and for autumn I plan on styling it with leather knee high boots, a trench and some polished accessories for work and drinks/dinner dates. In winter, throw a chunky knit layer over it and belt it at the waist.
SHOP THE LOOK:
A beige trench coat is completely anti-trend and will last you forever, making it the perfect purchase you know you're not going to regret.
I've fallen hard for these perfect boots which come in classic black too.
4. Biker Jacket + Wide Leg Trousers + Trainers
Style Notes: A good biker jacket is another wardrobe staple that never goes out of fashion. I love how slouchy this one feels and I would even size up guarantee it looks even more expensive. Balance the relaxed vibe with a pair of smart wide-leg trousers, and a crisp white trainer for a look that will take you anywhere and everywhere.
SHOP THE LOOK:
This thin knit hoodie feels more polished than your average jersey style.
Finish off your relaxed look with some gold hoops to bring it all together—it's a fashion editor go-to.
More Under £60 Capsule Wardrobe Buys From Amazon:
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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