Editors and Celebs Swear By This Designer-Looking Handbag—Now, It’s in Amazon’s Rare Sale

JW Pei is an under-the-radar brand that fashion insiders turn to for expensive-looking handbags. Now, they're available for less in the Amazon Prime Day sale.

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Images of JW Pei suede handbag
(Image credit: Who What Wear UK)

As a picky editor with expensive taste, it's not often you'll find me scrolling through an Amazon sale. Honestly, I try and avoid the online giant as much as possible, but that darn next-day delivery is just so handy isn't it? I certainly wouldn't usually think to search for my next fashion purchase on there. This week, however, I found myself drawn in by Amazon's Prime Day sale with some pretty hefty discounts and I nearly spat out my morning cuppa when I came across a handbag that looked so chic it'd be right at home on the front row of Paris Fashion Week.

When I instantly shared my find with my fellow handbag-obsessed editors, they were quick to confirm that JW Pei's Hana tote was not only an incredible sale find, but apparently the style has been going viral on TikTok over the last few years because of how expensive it looks and feels. Our shopping editor, Florrie Alexander, even owns the bag herself and vouched for how soft and premium the faux suede version feels. I already knew the brand had a cult following, and not just from fashion people—major A-list celebs, from Selena Gomez to Hailey Bieber and Gigi Hadid have been spotted with bags from this affordable brand before. So, unlike a lot of fashion items on Amazon, at least you know you can trust the quality of this one.

JW Pei Hana Tote Bag in tan faux suede sits on window sill in front of a bunch of flowers.

Amazon's JW Pei Hana Tote

(Image credit: Florrie Alexander)

The JW Pei Hana tote comes in eleven(!) different colours on the brand's own website, with a mix of suede and leather look finishes. Four of the most classic shades (black, tan, olive green and creamy white) have 20% off in Amazon's sale right now, bringing the price down to just over £100—which I think is really reasonable for a designer-coded tote bag. I'm sure you'll agree with me that finding the classics in sales rarely happens so I'm pretty elated with this one.

Keep scrolling to shop the Hana tote with 20% off in Amazon's Prime Days sale, and if you want to know what else our editors are personally buying in the sale you can find a bumper list here, with the expert-approved beauty finds for you here, and some more expensive-looking autumn capsule buys here, too.

Shop the JW PEI Hana Tote In The Amazon Sale

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Emily Dawes
Emily Dawes
Senior Shopping Editor

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.