I'm Over Ostentatious Designer Bags—11 Low-Key Styles That Say "I'm in the Know"

For a while now, we've been witness to Spanish heritage brand Loewe's growing influence in the fashion world. When Brit Jonathan Anderson was appointment as creative director in 2013, the whole line became more and more covetable—especially the bags. (Oh, the bags!) He's been credited for the revival of this designer brand, which was originally founded in 1846 and has been favoured by the likes of Sophia Loren and Marlene Dietrich over the years. Iconic, right? But it's Anderson's modern twists on classics that we've come to love. After all, his raffia logo totes are basically responsible for the basket-bag phenomenon that has been all over Instagram the past few seasons.

However, it's not just the basket bag that has won the hearts of fashion insiders. The understated elegance of Loewe's buttery leather styles has made them a runaway hit as well. These are understated, low-key bags—bags that say "I'm in the know." There are no shouty logos, the likes of which you might find at Gucci or Fendi, but they will be considered chic forever. The only hard bit about the decision to invest in a Loewe bag is choosing one. Keep scrolling for our guide to the timeless styles the fashion crowd are loving right now…

Shop the Low-Key Bag Styles That Say "I'm in the Know":

1. The Puzzle

Style Notes: The Puzzle bag is basically Loewe's version of a Chanel 2.55—a timeless classic. You can see as you keep scrolling that it's been a firm favourite for the street style set since its inception in 2015. The iconic soft angular shape is updated every season in an array of different colourways, and for this season Anderson has even released the new Puzzle Fold tote—a larger, practical shoulder bag that's just as covetable.

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2. The Madrid

Style Notes: Loewe's Madrid bag debuted in the Spring 2025 collection, yet it is so classic it feels like it's been around a lot longer. Named after the brand's home city, the newest bag is the ultimate expression of the leather atelier’s savoir faire and their 179-year heritage. Crafted in supple calfskin leather, the Madrid is quiet luxury encapsulated. A sleek Pebble fastening, asymmetric zip, generously pleated sides and soft shoulder padding combine in an effortless day bag that can be worn handheld, crossbody, or on the shoulder, shaping seamlessly to the body with its tactile trapezoid form. Contemporary, but a modern classic.

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3. The Hammock

Style Notes: The Hammock style has proved ever popular due to the fact that you can wear it multiple ways: on the shoulder, handheld and crossbody. So that's basically three bags in one, right? Its changing shape makes it really versatile, especially if you want to invest in one bag to rule them all.

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4. The Flamenco

Style Notes: The soft, squeezable Flamenco is the ultimate modern clutch bag option. It comes in cute mini versions which make the ultimate evening style, and even a newer larger tote version with a shoulder strap if you prefer to go hands free.

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5. The Pebble

Style Notes: First seen on the spring/summer 2024 runway, Loewe's minimalistic Pebble bucket bag is the ultimate everyday style to throw in your essentials and go. The bag currently comes in mini, medium and large in a wide range of colours and materials, perfect for any season.

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6. The Squeeze

Style Notes: Released as part of the brand's AW23 collection, the Squeeze bag is the perfect mix of modern and bohemian style. It's crafted from super soft nappa lambskin and features a sophisticated ruched opening that makes for a perfect everyday bag to take on the go. Available in both a smaller and larger size, you'll be able to fit endless amounts into this bag.

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7. The Amazona

Style Notes: The Amazona bag originally debuted in 1975 as a work bag. This undeniably timeless style was then recreated for the brand in 2021 by Anderson and is a chic choice for both in and out of the office. For 2025, you can grab the Amazona in a number of different colours as well as in Loewe's recognisable anagram print.

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8. The Bracelet

Style Notes: If you've had a scroll on Instagram lately, chance are you've seen this style pop up constantly. Originally debuting in 2021 and named after it's ability to fold around your wrist for easy wearing, the 'Bracelet' pouch is one of the most versatile styles you can own. Clip it around the wrist using the clasp on either end of the bag, or add the leather strap and use as a shoulder bag to get the most out of the space when needed.

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9. The Basket

Style Notes: What Loewe bag round-up would be complete without the brand's most accessible style? The basket raffia tote has become something of a status symbol of late and now comes in a number of different iterations that all look just as good in the city as they do at the beach. And with stock of it in constant short supply, we suggest snapping up your dream style when you see it.

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10. The Ola

Style Notes: The Ola, a new addition to LOEWE's bag collection, is inspired by the Spanish word for "waves," its softly curved body and flowing flap are hand-woven in raffia, or presented in smooth calfskin for a sleeker aesthetic. Key features include a statement donut chain and a luxurious gold suede lining with a card pocket. It can be worn as a long strap or a short strap moment. A sleek, raw-edge construction and delicate double stitching highlight the craftsmanship. A modern marvel!

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11. The Gate

Style Notes: This is another instantly recognisable Loewe design. The Gate is a compact bag with a signature knot and a side-latched metal pin that gives it its name. The mini version is crafted in soft calfskin, and can be worn on the shoulder, crossbody, slung or belted.

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