Back in the 2020 fashion shows there was one item that made a real lasting impact: Gucci's new It bag, the Jackie. When Alessandro Michele first presented his groundbreaking A/W20 collection, almost every look featured the iconic Jackie bag, which confirmed this bag was set to be the next cult accessory from the Italian fashion house. And, four years later, the Jackie isn't going anywhere, as the iconic bag has recently received a sleek new makeover.
Alessandro Michele's revamped Jackie's runway debut.
What Is The Gucci Jackie?
If you recognise the name, it's probably because technically this bag isn't new. The handbag was initially named after Jackie Kennedy and has been a hero Gucci item for years, but it was relaunched last year with a twist. The Jackie 2.0 has the signature shoulder strap and gold clasp across the body of the handbag, but instead of using statement logos or floral prints, these Jackies were all in simple buttery-soft leather.
Is the Gucci Jackie In Fashion Now?
For its revival, the Jackie is back, but the colour palette isn't so quiet. You'll find the new bags in bright greens, bold reds and rosy pinks (and they already have Harry Styles, Jodie Turner Smith and Cate Blanchett's approval). While there's a more traditional version available to buy right now in the iconic Gucci logo print, you can ensure you get hold of the other bolder colours on the Gucci site. This rerelease is certain to increase the value of any original vintage Jackies, but right now, you can find dozens of them on resale sites like Vestiaire Collective and Farfetch.
Keep scrolling to see Gucci's new It bag, and shop the Jackie below.
CELEBS WEARING THE GUCCI JACKIE BAG:
Dakota Johnson is the new face of the Gucci Jackie 1961 campaign.
Harry Style is pictured with the Gucci Jackie in 2020.
Sienna Miller was spotted out recently with her apple-green Jackie.
Queen of classic fashion Claire Foy wears her timeless black Jackie with jeans, boots and a chequered coat.
Dua Lipa is a fan of the red iteration.
Dakota with an update Jackie style featuring a woven body and green top handle.
SHOP THE NEW JACKIE:
Classic and chic.
The colourway is the definition of chic.
Classic Gucci at it's finest.
Bang on trend for 2025.
A statement, but a very chic one.
Pretty in pink.
Perfect for party season with its mini size and crystal embellishments.
The mini Jackie is just so cute!
The gold is the perfect party bag.
Absolutely stunning.
SHOP OTHER GUCCI BAGS WE LOVE:
The brand's logo styles are chicer than ever this season.
I just love the horsebit bag.
This shape is gorgeous.
The blondie is a new addition to the Gucci family, and it comes in multiple styles, including this neat crossbody.
Another iteration, this time with a top handle.
The OG Blondie that celebrities love.
A classic style for the brand, and one that will always be worthy of the investment.
A sleek all-black option that is modern yet timeless.
I'm obsessed with this!
Padded, puffy bags are a big trend right now.
I think the bamboo handle is so cute.
If I could have any bag for my commute, it would be this.
A cosmetic case-style bag always looks so chic.
A new shape for the Horsebit, but one I just love.
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