If You Thought These H&M Summer Dresses Were Designer, I Wouldn't Blame You
If this onset of glorious weather has you feeling like you're in need of some summer dresses stat, then you're in luck. We found ourselves in a similar position this week and, of course, went straight to our favourite high-street brand for affordable but impressive dresses: H&M. As usual, we didn't walk away disappointed, since the brand's new-in section is positively overflowing with seriously expensive-looking styles that we wouldn't blame you (or your friends) for thinking were designer. You know, the kind of dresses that someone stops you on the street to ask you where it’s from.
I'm wearing H&M's embroidered cotton dress here.
Below, we've put together an edit of the very best ones that will elevate your summer looks now but also last for many seasons to come. There are plenty of pretty, throw-on dresses, which H&M always does so well, but also some more minimalist options that would work for the office and, of course, great wedding guest options that you'll wear again and again after the event.
Most importantly, they are all really versatile, and you could just as easily throw them on with chunky sandals for a beach day as you could with strappy heels for date nights or balmy holiday evenings.
The only thing to note about good H&M dresses is they tend to sell out pretty quickly, so I can't guarantee that our top choices below will be around for long. Keep scrolling, then, to see the edit, and shop the best H&M summer dresses.
Shop the Most Expensive-Looking H&M Summer Dresses
Next up, The Best High-Street Buys We've Seen on Instagram This Month
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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