Trust Me: These 22 Affordable Perfumes Smell Really Expensive
I always knew that I liked perfume, but it wasn't until my last house move when my perfume collection required an entire packing box that I realised how much I truly love it. Sure, I was able to part with a couple of out-of-date bottles, but most of my stash felt too precious to cull. The thing about perfume is that it's so personal. Scent is linked so closely to memory that even if you've only worn a perfume a few times, you can evoke a past time and place with just one spritz.
The problem? Perfume is expensive. Of all the products I've collected over the years, my perfumes are worth the most, and unfortunately, I have expensive taste in scents. Byredo, Tom Ford, Maison Margiela… Most of my favourite perfume brands will set you back around £100 for a bottle. Trust me—I know how ridiculous that sounds, especially as someone who spent her early teenage years buying knockoff bottles of Thierry Mugler Angel, and CK One from the market, dousing herself in Impulse Thrill, and circling J.Lo Glow in the Boots Christmas catalogue.
That's not to say there aren't plenty of fantastic, affordable perfume options out there, though. There are. In fact, with Byredo's founder Ben Gorham working with & Other Stories on its perfume offering and Jo Loves founder Jo Malone CBE collaborating with Zara, there are plenty of purse-friendly perfumes to rival my more expensive favourites—you just need to know where to look.
Keep scrolling for my edit of the best affordable perfumes. They may be cheap but, take my word for it—these are just as good as the expensive ones.
The Best Affordable Fragrance and Perfumes on the Market
1. Marks & Spencer Apothecary Warmth Eau De Parfum
2. Commodity Milk (Expressive)
3. Jones Road Shower Fragrance
4. Zara Applejuice Eau de Toilette
5. By Rosie Jane Leila Eau de Parfum
6. Zara Red Temptation
7. Noted Aromas Mojave
8. Ellis Brooklyn Bee Eau de Parfum
9. Zara Hypnotic Vanilla Eau de Parfum
10. Floral Street Neon Rose Eau de Parfum
11. & Other Stories Sardonyx Fire
12. The Body Shop Black Musk Eau de Parfum
13. Lush Shade Perfume
14. Rituals The Ritual of Sakura Hair & Body Mist
15. Nuxe Sun Delicious Fragrant Water
16. Marks & Spencer Velvet Amber Eau De Toilette
17. Caudalie Thé Des Vignes Fresh Fragrance
18. Glossier You - Solid
19. Kayali Vanilla 28 Eau de Parfum
20. Sol de Janeiro Cheirosa '71 Perfume Mist
21. & Other Stories Perle de Coco
22. Phlur Mango Mood Body Mist
1. Marks & Spencer Apothecary Warmth Eau De Parfum
This perfume recently went viral on TikTok as a dupe for a certain sandalwood designer scent that is over 10 times the price tag. It's consistently going out of stock, so act fast.
Key notes: Cardamom, cinnamon leaf, cedarwood, and sandalwood
Customer review: "Love this. Smells both spicy and clean and is such good value for money!"
2. Commodity Milk (Expressive)
Commodity is fast becoming one of the Who What Wear UK team's favourite fragrance brands, with each scent coming in three intensities (Personal, Expressive and Bold) to suit your preferences on how far you want your fragrance to project around you. Milk is beauty editor Eleanor Vousden's current favourite. "Milk (Expressive) is the most delicious vanilla-steeped milky scent I've tried," she says. "It melts into the skin with a sweet (but not saccharine) creamy trail that has since gotten me compliments whenever I wear it."
Key notes: Marshmallow, sesame, tonka bean, milk
Customer review: "It’s like a warm hug! The scent is incredibly comforting and inviting, reminiscent of freshly poured milk with a touch of sweetness."
3. Jones Road Shower Fragrance
Imagine the most luxurious everything shower and you can imagine exactly how this smells. Upon spritzing you feel like you've just stepped out from a steamy shower after lathering up with a bubbly shower gel and cocooned yourself in a fluffy robe. Perfect for those who love a clean-smelling scent that lasts all day.
Key notes: Sea spray, orange blossom, neroli and grapefruit
Customer review: "Really lovely perfume, good price and perfect size for a daily spray to keep in your handbag."
4. Zara Applejuice Eau de Toilette
My sister introduced me to this fresh, fruity perfume and it truly is a delight. With hints of apple, orange and pink grapefruit alongside a floral bouquet of rose, jasmine, violet and peony, it's vibrant and uplifting.
Key notes: Apple, orange, and pink grapefruit
5. By Rosie Jane Leila Eau de Parfum
Following the arrival of Sephora in the UK we had to include at least one of their perfumes in our offerings. The travel size is useful to keep on you for touch ups throughout the day, or to test-drive the scent before committing to the bottle. Combined, the pear, jasmine and freshly-cut grass are lush and vibrant.
Key notes: Pear, jasmine, grass
Customer review: "This is one of the freshest and cleanest perfumes I've ever worn. It's a perfect everyday perfume, and the perfume lasts FOREVER. I put it on one afternoon and could still smell it just as strong the next morning."
6. Zara Red Temptation
Zara perfumes are something of a beauty-editor secret, and trust me—the scents truly defy their modest price tags. Again, there are plenty to choose from depending on your scent preferences (Nude Bouquet is another favourite of mine), but this one made the cut as it's essentially a straight-up dupe of Maison Francis Kurkdjian Baccarat Rouge 540, with notes of orange blossom, coffee, and vanilla.
Key notes: Saffron, coriander, bitter orange, praline
7. Noted Aromas Mojave
If your heart is set on an expensive perfume but you don't want your bank account to take the hit, then chances are Noted Aroma's will have an inspired scent. This one is inspired by Byredo's much-loved Mohave Ghost, and comes in at a purse-friendly price point at just £20 for 50ml.
Key notes: Ambrette, magnolia, violet, sandalwood, ambergris, cedar
Customer review: "It smells so gorgeous... It's sweet but not too sweet, it's intense but not overwhelming. It has this touch of inscence that makes it mysterious."
8. Ellis Brooklyn Bee Eau de Parfum
Two of our editors laid out their favourite perfumes of all times and both mentioned this scent. The key notes of dark rum, honey, and vanilla bean are balanced to perfection. The expertise of the formulation is evident in the fact that this sweet scent doesn't feel cloying.
Key notes: Dark rum, honey, and vanilla bean
Customer review: "My favourite perfume. Every time I wear this I get compliments from everyone. I also smell it on myself all day, which is key for me as I want to smell this incredible smell myself."
9. Zara Hypnotic Vanilla Eau de Parfum
Lovers of sweet, gourmand perfumes that are good enough to eat will love this. It smells rather like Kilian's Angel Share, with blooming apricot flower, jasmine, smooth vanilla bourbon, moss and a swirl of mouth-watering caramel.
Key notes: Apricot flower, jasmine, vanilla bourbon, moss, and caramel
10. Floral Street Neon Rose Eau de Parfum
It might sound obvious, but a good hack for finding high quality but affordable perfumes is to purchase them in smaller sizes. London-based perfume brand Floral Street offers all of its scents in travel-friendly, 10-millilitre bottles, which is a great way to confirm that you really love a scent before committing to the full size. I'm a big fan of this brand for unusual scents, but I think Neon Rose is a real crowd-pleaser—a fresh, green floral.
Key notes: Apple blossom, sichuan pepper, jasmine, and juniper berry
11. & Other Stories Sardonyx Fire
I'm so impressed with what a sophisticated scent this is, considering the price point. With powerful base notes of patchouli, amber, and vanilla, it's warm, vibrant, and makes a genuinely head-turning evening fragrance.
Key notes: Guava, pink freesia, rose , saffron, jasmine, patchouli, amber, vanilla
12. The Body Shop Black Musk Eau de Parfum
I'm pretty sure every girl who grew up in the '90s would be familiar with The Body Shop's White Musk perfume (it's still available, by the way!). Trust me, though—this black version is like white musk's cool older sister. It contains sweet pear, spicy pink pepper, and heady bergamot, and it smells incredible. Honestly, I had a colleague who used to wear this, and I lost count of the number of times people asked her what she was wearing. It's that good.
Key notes: Pink pepper, ylang-ylang, musk, vanilla
13. Lush Shade Perfume
Way more than bath bombs and fresh face masks, Lush have a decent offering of affordable perfumes too. This sandalwood and olibanum scent is a fabulous autumn or winter fragrance.
Key notes: Sandalwood and olibanum
14. Rituals The Ritual of Sakura Hair & Body Mist
It won't last as long as a proper eau de parfum, but there are some incredible body mists on the market right now if you don't mind committing to some top ups throughout the day. This sweet, cherry-blossom scent is as uplifting as it is calming and makes a great addition to my desk-side beauty stash.
Key notes: Cherry blossom and rice milk
15. Nuxe Sun Delicious Fragrant Water
I'm a huge fan of Estée Lauder's iconic Bronze Goddess perfume which comes out every year, but this affordable scent from French skincare brand Nuxe is a close second. It has notes of orange blossom, vanilla, and magnolia, and has that vibrant, tropical feel that gives me an instant mood boost on grey, drizzly days.
Key notes: Orange blossom, vanilla, and magnolia
Customer review: "My go to perfume just love the smell, not overpowering just perfect for everyday or special occasion."
16. Marks & Spencer Velvet Amber Eau De Toilette
Yes, it's another Marks & Spencer scent—what can I say? They're brilliant. This is one of the richest perfumes in the range and it's perfect if you love expensive-smelling, spicy amber scents with hints of bold white florals.
Key notes: Neroli, amber
Customer review: "A lovely scent, it is very similar to Chanel No 5. It does not last very long but at that price you can afford to re apply!"
17. Caudalie Thé Des Vignes Fresh Fragrance
This beautiful scent smells so expensive, it's hard to believe the price. It's light, floral freshness is cut with a sweet warmth that makes this a versatile perfume for all seasons. Delicate but wonderfully powerful at the same time, it's deceptively modern.
Key notes: White musk, neroli, ginger, orange blossom, and jasmine
Customer review: "I recently tried the Caudalie Thé des Vignes Fresh Fragrance whilst in a very hot country, and found that the scent had a lasting one though floral, it isn't too sweet and definitely more on the herby fresh end. There are whiff of neroli but the white musk is much stronger."
18. Glossier You - Solid
If you love Glossier You and its unique ability to carve out a personalised scent for all, it might be time for you to pick up their refillable (yes refillable) travel-friendly, solid compact. Oh so heavenly both in scent and affordability.
Key notes: Ambrox, ambrette, musk, iris root, and pink pepper.
Customer review: "I have received so many compliments since I started wearing Glossier and honestly don't ever want to stop using ... I love the scent so much!! "
19. Kayali Vanilla 28 Eau de Parfum
I have a sweet spot for vanilla scents and this one from Kayali, the fragrance line from beauty mogul Mona Kattan, is up there with the best of them. It's creamy and sugary (thanks to brown sugar and Brazilian tonka) but also heady with florals from vanilla orchid, patchouli and musk. But most of all it's utterly comforting and available in a petite 10ml bottle for on-the-go application.
Key notes: Brown sugar, tonka bean, and musk
Customer review: "Such a gorgeous long lasting scent. Initially smells spicy but dries down to a warm sweet vanilla. Lasts so long on clothes as well."
20. Sol de Janeiro Cheirosa '71 Perfume Mist
I am a real sucker for a Sol de Janeiro mist and wore the Radiance Perfume Mist all last summer. This one bottles the brand's trademark gourmand scent—a mouthwatering blend of caramelised vanilla, toasted macadamia nut, coconut blossoms and sea salt. It is totally joy-inducing and the perfect antidote to the cold weather.
Key notes: Vanilla, toasted macadamia, and tonka bean
Customer review: "Absolutely love this fragrance. I get compliments almost every time I wear this."
21. & Other Stories Perle de Coco
Another & Other Stories perfume I love (and always get compliments on) is Perle De Coco. Creamy coconut, warm vanilla and sweet, sugary caramel blend together to make the most delicious gourmand scent for the summer months.
Key notes: Vanilla, caramel
22. Phlur Mango Mood Body Mist
Perfume for warm and sunny days, this bright fruity scent is an instant mood-booster. Plus, unlike many body mists, it's potently scented and lasts just as long as a perfume does.
Key notes: Mango, black currant, pink pepper, orris flower, jasmine sambac, and black lotus
Customer review: "This is so beautiful. It’s the perfect summer scent. It’s very tropical."
This story was originally published at an earlier date and has since been updated.
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