When it comes to celebrity style, I'm just as interested in what my favourite A-listers wear off-duty as I am in the looks they step out in on the red carpet. There's something particularly insightful about the pieces that make up someone's everyday wardrobe: the well-worn basics, the comfortable layers and the underwear that makes getting dressed feel a little bit more enjoyable. British label Lounge has built its name on lingerie that doesn't ask you to choose between comfort and feeling sexy, and now, with KATSEYE's Daniela Avanzini as the first face of its new CAST. by Lounge platform, that philosophy is getting a fresh perspective. If you've been following Daniela's rise with KATSEYE, you'll know she's no stranger to a statement look, which makes seeing her in a more stripped-back setting all the more compelling.
Launched in October, CAST. by Lounge is a new campaign platform celebrating women who embody the brand's spirit, and Daniela feels like a natural choice to lead the way. Rather than leaning into the high-glam looks we often associate with pop stars, the campaign takes a more intimate approach, capturing the singer in a series of close-up portraits that put the focus on her personality and confidence. It's a different side to the performer, and one that feels particularly fitting for a brand whose motto is "Comfort Made Sexy". Daniela fronts the campaign in two of Lounge's signature pieces, the Balconette Bra and ContourSoft Leggings, which bring together the more intimate and everyday sides.
Founded in 2016, Lounge has since expanded from lingerie into clothing, shoes and bags, but that original idea remains at the heart of what it does. What I like about this campaign is that it doesn't suggest confidence has to come from a dramatic outfit or a special occasion; sometimes, it's about finding the things that make you feel most like yourself. And if Daniela's campaign has you looking at your own everyday staples a little differently, there are plenty of Lounge pieces worth knowing about.
For me, that starts with the pieces Daniela wears in the campaign. The Balconette Bra is a good reminder that lingerie doesn't have to be reserved for a special occasion, whilst the ContourSoft Leggings are the kind of versatile staple I'd build plenty of everyday looks around. I'd style the latter with a fitted top and trainers for a pared-back look, or add an oversized knit when comfort takes priority.
Beyond these hero pieces, I'm also drawn to the lingerie that makes a little more of the everyday, from matching bra-and-brief sets to lace styles that feel special without needing an occasion attached to them. And, of course, Lounge's wider range of relaxed separates and soft layers makes sense for anyone who wants that same sense of ease to carry through the rest of their wardrobe. Below, I've rounded up the signature pieces at the heart of Daniela's campaign alongside a few more Lounge favourites I have on my radar.
Shop My Favourite Lounge Pieces:
Hoodies are firmly back in the everyday-wardrobe conversation, but I like this fitted-waist version for a change from the oversized styles that dominate my own collection.
The balconette shape serves as a reminder that everyday lingerie can feel good without being saved for a special occasion.
Sometimes the simplest option is the one you'll wear most.
A must for those lazy WFH days.
A fitted zip-up is a useful layer for the months when a T-shirt isn't quite enough but a heavy coat feels excessive.
My starting point for an off-duty autumn uniform that feels a little more considered than the usual trackies-and-sweatshirt combination.
I'm always interested in a top that can do the work of two pieces.
Such a gorgeous shade.
Moss green will be everywhere this season.
A fitted long-sleeved top is one of those pieces I reach for as soon as autumn arrives.
This whole set in currently sitting in my basket.
The Gia set is the sort of piece I'd consider when I want my underwear to feel like part of the outfit rather than an afterthought.
My ideal joggers are comfortable enough for a quiet day at home but don't look out of place if I need to head out.
Chic and cosy.
This, along with the matching trousers below, is the kind of loungewear I want in my wardrobe when the weather turns properly cold.
Wear from bed to sofa.
I've already ordered three of these.
I just know this are going to be so snuggly.
