Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons

The perfect scents for spring and summer.

Best new perfume
(Image credit: Balmain, Glossier, Maison Francis Kurkdjian, Chanel, Sol de Janeiro)

As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my most-complimented fragrance has the power to make me feel that little bit better.

With the new season in full swing, lots of brands are bringing out new perfumes for the spring and summer months. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the stand-out fragrance launches from the last month or so.

I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new luxury fragrances to affordable scents, keep on scrolling for the best new perfume launches from the last couple of months, and get ready to take your fragrance collection to the next level this season...

8 of the Best New Perfume Launches for Spring and Summer 2025

  1. Best new holiday perfume: Celine Un Ete Francais
  2. Best new fresh perfume: Balmain Beauty Blanc Galaxie
  3. Best new sweet perfume: Maison Francis Kurkdjian Kurky
  4. Best new floral perfume: Glossier You Fleur
  5. Best new body spray: Sol de Janeiro Limited Edition Agua Mistica Perfume Mist

1. Celine Un Ete Francais

2. Balmain Beauty Blanc Galaxie

3. Glossier You Fleur

4. Chanel Chance Eau Splendide

5. Maison Francis Kurkdjian Kurky

6. Sol de Janeiro Limited Edition Agua Mistica Perfume Mist

7. Bvlgari Allegra Insieme

8. Phlur Rose Whip

Shop the Best Perfume Launches From Earlier in the Year:

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.