Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
Shopping for a new fragrance? Explore our round-up of the best new perfumes to spritz into summer.
As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances daily. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I've had a bad day, one spritz of my most-complimented fragrance has the power to make me feel a little bit better.
With summer well and truly here, lots of brands are launching perfumes that are perfect for June and beyond. I don't know about you, but I love switching out my heady winter scents for fruity, floral, clean-smelling fragrances at this time of year. My inbox is nearly full of press releases, and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the standout fragrance launches from the past few weeks.
I've included my top picks below, and trust me when I say that these scents are not to be missed. From classic scents reimagined to brand new luxury perfumes, keep on scrolling for the best new perfume launches, and get ready to take your fragrance collection to the next level this season.
14 Best New Perfume Launches for Summer
1. Bvlgari Thé Impérial
Key notes: Sri Lanka Black Tea, Italian citruses
First up, a luxurious Italian perfume from Bvlgari. What I love about this scent is that it was actually created by master perfumer Jacques Cavallier in 2017 for the amenities at the Bvlgari Hotels & Resorts. However, it was so popular that the brand has now created a perfume that you can take with you wherever you go. It's beautifully rich yet light, with uplifting citrus notes that make it perfect for this time of year.
2. The White Company Saint Florent
Key notes: Sea salt, pear, musk
This is one of the most beautiful perfumes I've come across this month, and for just £35, it smells so expensive. Juicy pear is grounded by notes of sea salt and musk, creating a soft, seaside scent that immediately transports you to a summer escape.
3. Burberry Her Parfum
Key notes: Cherry, amber accord, vanilla absolute
A new take on the iconic Burberry Her perfume, this scent contains sweet, rich notes of cherry, amber and vanilla. It feels like a super sophisticated gourmand fragrance, perfect for a summer date night or drinks with friends.
4. Ex Nihilo Lust In Paradise Extrait de Parfum
Key notes: Blackcurrant, pink pepper, rose, jasmine, cedarwood, ambrofix, musk
It's hard to describe just how good this Ex Nihilo perfume is, but I'm going to give it my best shot. Designed to smell like bare skin in the sunlight, it's an intimate fragrance with a fruity, floral heart that brings an unexpected burst of energy. Whilst blackcurrant adds a hint of sweetness, the woody, musky base creates a richer, deeper undertone that makes you want to nuzzle your nose into it again and again.
5. Parfums de Marly Delina La Rosée
Key notes: Lychee, pear, bergamot, rose, peony, vetiver, white musk
Ok, this isn't actually a new launch, but it's new to me, and it's so good that I had to include it. I'm currently on the hunt for my wedding scent, and whilst I'm a huge fan of the original Parfums de Marly Delina perfume, this iteration is ideal if you're a summer bride like me. It's a slightly lighter, fresher take on the OG, with notes of lychee, pear, rose and peony. It reminds me of soft tulle and silk, which is why I can't wait to wear it when I walk down the aisle.
6. Glossier You Soie
Key notes: Bergamot, rice milk, tiare water, jasmine, ambrox
This is definitely going to be my summer perfume of choice, as it smells like a holiday in a bottle. Not any holiday, either, but a five-star, luxurious beachside resort. Fresh bergamot mingles with creamy rice milk and coconutty tiare flower for a truly intoxicating aroma. It's quite different from the original You fragrance, yet in true Glossier style, it still feels soft and uplifting.
7. Calvin Klein Euphoria Solar Elixir
Key notes: Mango, golden orchid, vanilla
Speaking of holiday-inspired scents, Calvin Klein has just released three new Euphoria fragrances, and while I'm a big fan of the entire collection, Euphoria Solar Elixir is my top choice. This perfume feels like sunshine on the skin, with notes of juicy mango beautifully balanced by creamy vanilla undertones.
8. Maison Francis Kurkdjian Oud Velvet Mood Extrait de Parfum
Key notes: Saffron, peach accord, suede, jasmine, oud, leather accord, copaïba balm
If you're a fan of Maison Francis Kurkdjian's Oud Velvet Mood, you'll be delighted to hear the brand has recently reformulated the scent. The deep, woody aroma has been enhanced with notes of peach and suede, adding a smooth, soft, sensual element that envelops the senses all day long. This is definitely one of the most luxurious summer launches.
9. Summer Fridays Sunlit Vanilla
Key notes: Bergamot, caramel, coconut, vanilla, creamy musk, tonka bean, amber
Sweet, sugary scents always come into their own at this time of year. Case in point, the new perfume from Summer Fridays. A blend of caramel, coconut and vanilla, this is the ultimate summer fragrance for gourmand perfume lovers. Whilst the opening is incredibly sweet, the base notes of tonka bean and amber add a sophisticated touch.
10. Diptyque Orphéon Eau de Toilette
Key notes: Green mandarin, yuzu, juniper berries, pink peppercorn, ginger, rose, magnolia, cedar, musk
Another reimagination of an iconic scent, Diptyque Orphéon. The brand has created a bright, sparkling eau de toilette with a citrusy appeal that feels fitting for this time of year. No wonder our beauty director, Shannon Lawlor, said that it's about to become every it-girl's signature scent.
11. Balmain Destin de Balmain
Key notes: Strawberry, peony, sandalwood, lychee, lily accord, patchouli, musk
The latest creation from Balmain Beauty is a summer delight. It opens with notes of sweet, juicy strawberry, before a creamy base of sandalwood and musk settles on the skin. It's fresh, sweet and floral yet incredibly sophisticated, and I've had so many compliments since wearing it.
12. Dior J'adore Intense
Key notes: Jasmine, rose, ylang ylang, sandalwood, vanilla
Both my mum and I constantly wear Dior's J'adore perfume, and I know this intense iteration will become our new go-to for the season ahead. Created by Francis Kurkdjian, the warming aroma cocoons the senses with a comforting base of sandalwood and musk. To me, wearing this feels like bathing in that first bit of sunlight, and spritzing it is like enveloping my skin in all that golden goodness.

Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.