Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
Shopping for a new fragrance? Explore our roundup of the best new perfumes to spritz into autumn.
As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances daily. I've been obsessed with trying the best perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I've had a bad day, one spritz of my most-complimented fragrance has the power to make me feel a little bit better.
With autumn quickly approaching, lots of brands are launching perfumes that are perfect for September and beyond. I don't know about you, but I love switching out my summer scents for heady, rich fragrances at this time of year. My inbox is nearly full of press releases, and my desk is overflowing with samples, so I've been spending the last week sorting through everything and selecting the standout fragrance launches from the past few weeks.
I've included my top picks below, and trust me when I say that these scents are not to be missed. From classic scents reimagined to new luxury perfumes, keep scrolling for the best new perfume launches, and get ready to take your fragrance collection to the next level this season.
8 Best New Perfume Launches for Autumn
1. Beauty Pie Stole the Morning
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Key notes: Jasmine, bergamot, lemon, rhubarb, pear, lavender, carrot, peppermint, upcycled patchouli, tonka bean, musk, moss
If you know me, you'll know I'm a big fan of Beauty Pie perfumes. In my opinion, they smell super expensive without breaking the bank, and their chic scent selection always earns me compliments. New from the brand is Stole the Morning, a fresh, fruity, herbaceous delight that works just as well at the end of summer as it does at the beginning of autumn. It's so uplifting that I've been reaching for it every morning since getting my hands on it.
2. Byredo Future Memories
Key notes: Blackcurrant, aldehydes, galbanum, labdanum, iris butter, orange blossom, vanilla, musk, ambrofix
Byredo has created the perfect transitional perfume to see you into the new season. Future Memories is one of the most intoxicating scents I've come across all year, and trust me, I've tried a lot. At first, the labdanum envelops you in a rich, warm, smoky cloud, before hints of orange blossom and vanilla slowly unfurl. Plus, aldehydes and musk add that comforting, skin-like element that the brand does so well. All in all, it's a work of art.
3. Phlur Vanilla Canyon
Key notes: Vanilla, oak wood, wild honey, velvet plum, patchouli
I always gravitate towards vanilla fragrances in autumn, and I currently have my eyes on Phlur's newest scent, Vanilla Canyon. A warm, woody take on vanilla with impressive depth, this perfume is heightened by notes of oak wood, honey and plum. A smooth, sweet delight that you'll want to spritz over and over again.
4. Chanel Coco Mademoiselle Crush Absolu
Key notes: Vetiver, vanilla, grapefruit, lychee, rose, jasmine, patchouli
Fans of Chanel Coco Mademoiselle will be delighted to hear that the brand has welcomed the newest scent into the collection, and trust me, it's not to be missed. Introducing Coco Mademoiselle Crush Absolu. The ultimate cool-girl fragrance, punchy grapefruit and sparkling lychee meet a rich, warm base of amber and patchouli. It feels incredibly chic yet totally carefree, in a way that only Chanel fragrances can.
5. Estée Lauder Glimmer
Key notes: Raspberry mousse accord, orange flower, rose, vanilla, amber, sandalwood, cedarwood
If there's one perfume I can't stop talking about this month, it's Glimmer by Estée Lauder. Look up the definition of "glimmer", and you'll find people talking about those small moments of joy. Somehow, the brand has created the olfactive equivalent of this, in the form of a sweet, sparkling blend of raspberry mousse accord, rose, vanilla and amber. The minute I spritz this onto my skin, it's like I'm enveloped in a shimmering cloud of vibrant warmth, and my day is instantly brighter.
6. Summer Fridays Pistachio Milk
Key notes: Pistachio milk, marshmallow fluff, vanilla orchid, bergamot, pear, raspberry sugar
Summer Fridays just launched body mists, and they are every bit as delicious as they sound. My top choice for the autumn months is Pistachio Milk. It's warm and nutty thanks to pistachio notes, but hints of marshmallow, vanilla, pear and raspberry sugar lift the fragrance and add a sweet undertone that is utterly addictive.
7. Maison Margiela Replica Chasing Sunsets
Key notes: Mango, tuberose, sandalwood
If you're not quite ready to say goodbye to summer, this new Maison Margiela Replica fragrance might be for you. Inspired by Brazil’s Ipanema Beach, it's a sweet, fruity delight with notes of juicy mango and solar white flowers. The sandalwood base adds a warm, woody element that reminds me of sun-soaked boardwalks and golden evenings abroad.
8. Escentric Molecules Molecule 01 + Clary Sage
Key notes: Iso E Super, clary sage
You all know how much the team at Who What Wear UK loves the original Escentric Molecules perfume, but this new launch might take the top spot for me. The addition of clary sage makes it smell incredibly fresh and herbaceous, and I've had so many compliments since wearing it.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
