Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons

Best new perfumes hero
(Image credit: Byredo, Escentric Molecules, Tom Ford, Phlur and Jo Malone)

As a beauty editor, I often get asked what my favourite part of my job is. Although there are so many things I could say, one thing I love more than anything else is getting to write about fragrances on a daily basis. I've been obsessed with trying different perfumes for as long as I can remember, as there's something so transformative about wearing a new scent. Even if I'm having a bad day, one spritz of my favourite fragrance has the power to make me feel that little bit better.

With winter well and truly on its way, lots of brands are bringing out new perfumes for the season ahead. My inbox is pretty much full of press releases and my desk is overflowing with samples, so I've been spending the last few weeks sorting through everything and selecting the stand-out fragrance launches from the last couple of months.

I've included my top picks below, and trust me when I say that these scents are not to be missed. From brand new designer fragrances to high street favourites, keep on scrolling for the best new perfume launches for winter, and get ready to take your fragrance collection to the next level this season. If you're struggling for Christmas gift ideas, I happen to think that all of these fragrances would make the perfect presents...

7 of the Best New Perfume Launches for Winter 2024

  1. Best festive fragrance: Jo Malone London Fir & Artemisia
  2. Best luxury fragrance: Tom Ford Amber Intrigue
  3. Best unique fragrance: Escentric Molecules M+ Molecule 01 - Patchouli
  4. Best skin scent: Phlur Vanilla Skin
  5. Best high-street fragrance: M&S Discover Frosted Vanilla
  6. Best warm fragrance: Byredo Desert Dawn
  7. Best expensive-smelling fragrance: Victoria Beckham 21:50 Rêverie

1. Jo Malone London Fir & Artemisia

2. Tom Ford Amber Intrigue

3. Escentric Molecules M+ Molecule 01 - Patchouli

4. Phlur Vanilla Skin

5. M&S Discover Frosted Vanilla

6. Byredo Desert Dawn

7. Victoria Beckham 21:50 Rêverie

Shop the Best Autumn Perfume Launches:

Hermès Barénia

Bottega Veneta Déjà Minuit

Kilian Old Fashioned

Balmain Carbone

Nobody's Child Selene

Diptyque Bois Corsé

Dolce&Gabbana Velvet Zafferano

Valentino Sogno in Rosso

Phlur Soft Spot

AllSaints Shoreditch Leather

Yves Saint Laurent Libre Flowers & Flames

Jo Malone Hinoki & Cedarwood Cologne Intense

This story was published at an earlier time and has since been updated.

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.