I'm a Huge Fan of M&S Perfumes—These 6 Could Easily Pass for Designer

I know what you're thinking: Marks and Spencer perfume? I was also sceptical when I first heard the Who What Wear UK beauty team go on about how good they were. Especially when I found out that most of them retailed for around £10 to £15. However, I have to admit that they were right. M&S genuinely makes some of the most expensive-smelling perfumes on the high street, and I've added quite a few to my collection since discovering the goods. Wearing these scents on a daily basis, I've noticed that they smell very similar to some particular high-end fragrances that we all know and love. In fact, I think that some of them could pass for exact dupes.

a collage of marks and spencer and designer perfumes

(Image credit: Who What Wear UK / Future)

Now, I'm not saying that you need to go out and replace all of your perfumes with M&S alternatives, but what I will say is that if you're looking for a similar fragrance to pop in your handbag to use throughout the day, or you simply want to try a more affordable version to save yourself shelling out for the expensive original, then I would highly recommend that you keep on scrolling. Below, I've listed all of the best Marks and Spencer perfume dupes for you to choose from. From TikTok recommendations to personal finds, I've included only the most luxurious of options. Trust me: the below bottles will soon be earning you so many compliments.

The Best M&S Perfume Dupes to Try

1. Apothecary Warmth vs. Le Labo Santal 33

Apothecary Warmth is possibly one of the most well-known M&S perfumes. Everyone compares this fragrance to Le Labo Santal 33, and not just because of the chic bottle. The perfume itself contains notes of cardamom, cinnamon, cedarwood and sandalwood, designed to bring about feelings of comfort. Le Labo's iconic scent is also super comforting thanks to cardamom, iris, violet and sandalwood, and both would make beautiful additions to your collection.

2. Discover Soft Iris vs. Chanel Coco Mademoiselle

We all love a little bit of Chanel, and whenever I spray M&S Soft Iris, I'm always reminded of Chanel's Coco Mademoiselle. Both fragrances contain notes of jasmine, orange blossom, vetiver and patchouli, making these fresh, floral scents perfect for spring.

3. Discover Seasalt & Neroli vs. Jo Malone Wood Sage & Sea Salt

Jo Malone's Wood Sage & Sea Salt fragrance is one of my absolute favourites, so I was delighted to find an affordable alternative from M&S. It has all the saltiness and freshness that Jo Malone's perfume has to offer thanks to notes of neroli, mandarin and musky sea salt.

4. Discover Midnight Blossom vs. YSL Black Opium

Looking for more of an evening option? You can't go wrong with Midnight Blossom, which reminds me so much of YSL's Black Opium. Think notes of sensual jasmine and amber that linger beautifully on the skin.

5. Discover White Coconut vs. Estée Lauder Bronze Goddess

Summer will be here before we know it, which means it's almost time to get your bottle of Bronze Goddess out of the cupboard. If you're looking for an affordable alternative, I recommend Marks and Spencer's White Coconut. This fragrance smells just like a holiday, with creamy coconut, sweet vanilla and refreshing citrus notes.

6. Discover Intense Red Berries & Rose vs. Armani Si

A great option for all year round is Marks and Spencer's Red Berries & Rose perfume. With hints of sweet red berries and warming vanilla, this could definitely be mistaken for Armani's Si fragrance. Luckily for us, it's a fraction of the price.

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Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. 

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.