I Went on an H&M Deep Dive—These 31 Under-£50 Items Are Winners
H&M is a go-to store for many out there—some of my best friends included. So when those in my inner circle ask for my recommendations on fresh staples that could be worthy additions to their wardrobes, I’ll often take some time to do an H&M deep dive. And that brings me to why I’m here today. On one of my recent scrolls, I uncovered a smattering of chic pieces that I deemed true winners because of their chic and versatile nature. And yep, said items each ring in under £50.
You’ll find the edit of everything below. As a note, I sent the first four items to a friend who wanted to do a little clothing shopping. Included in the overall mix is everything from sharp tailoring silhouettes to cool denim cuts to my favourite shirting style. Keep scrolling for all that and more.
This story originally appeared on Who What Wear U.S.
Next Up: The Under-£100 Wardrobe Gems I've Bookmarked This Month

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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