What To Buy Now
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I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Fall 2025*Preorders now.*
By Eliza Huber
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The 30 Items That Will Define Style This SpringFrom Prada to Phoebe Philo.
By Eliza Huber
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I Looked at Every Single Quince Item, and These 5 Are the Ones You WantPerfect basics with a trendy spin.
By Copelyn Bengel
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The Words "Sold" and "Out" Are Coming for These 36 Zara, H&M, and J.Crew ItemsDon't hesitate.
By Eliza Huber
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The 30 Items That Will Define Style in 2025A complete list.
By Eliza Huber
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Well-Dressed Women Everywhere Will Appreciate These 34 Elegant Coat StylesGuaranteed.
By Eliza Huber
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These 8 Things Make Every Day Feel Like a Luxury VacationNo travel required.
By Eliza Huber
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Shop Now, Apologize Later: These New Winter Finds Will Sell Out If You Wait Another SecondDon't miss out.
By Copelyn Bengel
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It's True—Every Chic Person Is Wearing This New Top TrendCheck it off your list.
By Eliza Huber
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Did Sofia Richie Grainge Really Just Declare *This* Spring's Chicest Basic?I didn't see that coming, but I'm in.
By Eliza Huber
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31 New J.Crew Finds No One Had to Convince Me to Immediately PurchaseWhat, like it's hard?
By Copelyn Bengel
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8 Items Celebrities Have Created a Viral Craze AroundIt's only a matter of time before they sell out.
By Eliza Huber
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I'm Ready to Embrace a Capsule Wardrobe—29 Madewell Items I'm Starting WithIt has nonbasic basics on lock.
By Lauren Adhav
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Meet Ciao Ciao, Bottega Veneta's Latest It BagAnd my NYFW companion.
By Eliza Huber
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Sorry, Stilettos, But These '90s-Inspired, Prada-Coded Anti-Flats Are Hot on Your TrailConsider me converted.
By Eliza Huber
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The Gray, Cream, and Navy Items I Swear Out-Rich Every Other Color Trend (Yes, Even Black)Money.
By Eliza Huber
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I Just Went From Blonde to Brunette After 11 Years—5 Wardrobe Color Swaps I'm Making to AdjustAn expert weighed in.
By Eliza Huber
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This Sunglasses Trend Is Set to Be Huge in 2025I'm steering toward loving them.
By Kristen Nichols
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Quiet Luxury's Out—Here's How Stylish Women Are Wearing Loud Luxury's First Viral TrendIt's too chic.
By Copelyn Bengel
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I've Been Shopping for 3 Hours—30 Items I Either Added to My Cart or Already BoughtThey're too good to skip.
By Eliza Huber
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If These Sneakers Aren't in Your Cart Already, Run—J.Law's About to Sell Them OutThey're 2025's next viral hit.
By Eliza Huber
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I'm Clearing Out These Winter Trends and Buying These 7 Anti-Trend Alts InsteadThis for that.
By Eliza Huber
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The 40 Nordstrom Finds Only Someone Who Spends Hours a Day Scrolling Could Ever DiscoverMy screen time is perpetually up.
By Eliza Huber
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These Under-$150 Nordstrom, Zara, and H&M Items Are My Secret to Designer-Looking OutfitsBudget-friendly buys.
By Copelyn Bengel
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J.Crew's Epic Sale Is Filled With Elevated Basics and Spring Trends—31 Items to Shop NowGet an extra 50% off select sale styles.
By Judith Jones
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28 Basics Every Who What Wear Editor Is Gatekeeping From YouThe secret's out.
By Eliza Huber
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It's True—Everyone Will Wish They Bought This $68 Ref Top When It Inevitably Sells OutI see the future.
By Eliza Huber
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My Dad Asked Me to Max Out My 401(K), But I Bought These COS, H&M, and Mango Items Instead (Sorry)At least, I look rich.
By Eliza Huber
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Don't Blame Me—Blame Zara: 33 Items You'll Regret Not Buying Before EODThey might be sold out tomorrow.
By Eliza Huber
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Oslo! NYC! Stockholm! Stylish Women in Every City Are in Agreement Over This Elegant Skirt TrendPrepare for takeoff.
By Eliza Huber