What To Buy Now
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J.Crew Just Launched the Buzziest Collab of Fall, and We Tried ItIt's joyous.
By Yusra Siddiqui
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Nothing Says "I Work in Fashion" Like Owning and Knowing How to Style This Fall TrendHere's how to do it right.
By Eliza Huber
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I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Spring 2025Right off the runway.
By Eliza Huber
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The Designer Behind Meghan Markle's Wedding Dress Just Debuted a Jewelry Collection at ReformationIt'll go fast.
By Eliza Huber
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I Tried On the Gap x Cult Gaia Pieces You're About to See Everywhere This FallDon't hesitate.
By Nikki Chwatt
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38 The Row–Inspired Amazon Finds I'm Buying Before October's Prime Day Ends TonightThey're dangerously good.
By Eliza Huber
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Everything You Need to Buy for Fall, All in One PlaceI've got you covered.
By Eliza Huber
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My Friends Say I'm a Zara Psychic—39 Fall Finds That Are Fated to Sell OutThey're not wrong.
By Eliza Huber
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From Swan to Boho, All of Fall 2024's Top Trends Are Under $100 at H&MYou know what to do.
By Eliza Huber
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These 30 Items Are Already Defining Fall 2024—Take NoteFrom boho dresses to luxury watches.
By Eliza Huber
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Yes, You *Do* Need These $70 Nordstrom Shoes (Plus 35 More Regret-Proof Fall Finds)It's true.
By Eliza Huber
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32 Under-$150 Fall Aritzia, Zara, and H&M Buys You'll Regret Resisting—PeriodBuyer's revenge.
By Copelyn Bengel
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30 Zara and H&M New Arrivals That Scream Fashion PersonGet autumn-ready now!
By Chichi Offor
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Fall's Most-Anticipated Trends, From Boho to Funnel NecksGet ready to take notes.
By Eliza Huber
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In Case You're Interested, These 10 Aritzia Finds Are About to Go Viral and Sell OutAct accordingly.
By Eliza Huber
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I'm a Fashion Editor Who Loves to Plan Ahead—31 Fall Essentials I'm Shopping for EarlyI've thought a lot about this.
By Eliza Huber
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From NYC to Johannesburg: Meet the 7 Designers That Make Up Fashion's New GuardYou'll want to remember their names.
By Eliza Huber
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Nothing's Guaranteed in This World—Except These Nordstrom Items Winning You ComplimentsFacts.
By Eliza Huber
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I'm Convinced That These 40 H&M Items Will Go Viral and Sell OutI'm talking 99.99% sure.
By Eliza Huber
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The J.Crew 40%-Off Labor Day Sale Is Here—I Can't Get Over How Chic These 30 Items AreFall items are already discounted!
By Bobby Schuessler
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I Can Spot Future Sold-Out Items From a Mile Away—These 39 Are NextGuaranteed.
By Eliza Huber
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I Predict These 31 Stunning Nordstrom Styles Will Sell Out in SeptemberIt's your lucky day.
By Chichi Offor
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How Fashion People in Paris and NYC Are Wearing Their Summery White Tops Into FallKaia Gerber does it best.
By Eliza Huber
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I'm a Dress Snob—These 39 Are Pretty Enough to Pass My Test by a LandslideI must have looked at 10,000 dresses before picking these.
By Eliza Huber
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Don't Ask Me How I Know, But These Ref, Nordstrom, and H&M Items *Will* Sell OutYou'll just have to trust me.
By Eliza Huber
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I Ordered the $145 '90s Minidress That's Viral on TikTok, and Now I'm ObsessedYou'll understand once you buy one.
By Eliza Huber
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Trust Me—These 10 Zara Items Will Go Viral and Sell Out by September 1My predictions are never wrong.
By Eliza Huber
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The Row Made Me Love This Jacket Trend, But TikTok Made Me Buy ItPrepare to see it everywhere this fall.
By Eliza Huber
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There Are Over 14K Dresses at Revolve RN—These Are the Only Ones That MatterTrust me—I looked through every last one.
By Eliza Huber
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Summer's Favorite Material Is All Over Shopbop—29 Buys You Need to SeeMake haste!
By Eliza Huber