Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup BagI've been using it for 12 years.
By Kaitlyn McLintock
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Millennials, Rejoice! This "Dated" Eyeliner Trend Is Officially Back for 2025I never thought I'd try this again.
By Jamie Schneider
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Of All the Eyeliners in My Makeup Bag, These 12 Pencils and Pens Never SmudgeFierce liner looks are in.
By Maya Thomas
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I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025The ultimate power move.
By Jamie Schneider
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Demi Moore Won a Golden Globe and the Award for Best Eye Makeup IMO—Here's the 411It's so timeless.
By Kaitlyn McLintock
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The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This YearWatch this space.
By Jamie Schneider
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I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter LongIt's easier to achieve than you think.
By Jamie Schneider
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I Needed Quick Holiday Party Makeup Inspo, so I Asked My Favorite Makeup Artist for GuidancePerfect for any lazy girl.
By Shawna Hudson
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Pixie Dust Lids! Gilded Tears! 20 Christmas Makeup Looks Begging to Be Worn to Your Next Holiday PartyEasy and elevated.
By Jamie Schneider
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Ashley Olsen's 2000s Glam Is Going Viral, so Here's Every Step From the OG Makeup ArtistStill iconic 20 years later.
By Jamie Schneider
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I Have a Thing for Chic, Non-Tacky Glitter—12 Eye Shadows to Invest In Before Party Season StartsI want gleaming, glittering, ethereal eyes.
By Kaitlyn McLintock
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Elle Fanning Has Blush Blindness (and She's Not Afraid to Say It!)—This $13 Product Is Key"More, more, more—there can never be enough!"
By Jamie Schneider
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the TrendTotal eye candy.
By Jamie Schneider
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I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl TipNow it's a staple.
By Jamie Schneider
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Celestial, Frosty, and Angelic—Chanel's Holiday Beauty Collection Is Straight-Up MagicIt's earned me countless compliments.
By Jamie Schneider
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Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)It creates a soft, sultry look.
By Kaitlyn McLintock
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025Bye, '90s minimalism.
By Jamie Schneider
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They BuyIt's hard to pick a favorite, TBH.
By Shawna Hudson
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If You Wear Any of These Makeup Trends, I Know You Have French-Girl Fall on the BrainTop makeup artists approve.
By Jamie Schneider
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Nordstrom Announced a Secret 7-Day Beauty Sale, so I Compiled the Chicest Picks Under $75Act fast—it ends tomorrow.
By Jamie Schneider
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These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired EyesPromise.
By Sarah Yang
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These Beginner-Friendly Liners Make Creating Cat Eyes Second Nature (Promise!)According to three beauty experts.
By Maya Thomas
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21 Humidity-Proof Makeup Products I'm Using to Brave My First Sweaty NYC SummerMakeup to defy all odds.
By Maya Thomas
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Chanel, Dior, and Valentino: The 22 Designer Makeup Products Worth the MoneyThe proof is in the pictures.
By Kaitlyn McLintock
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It's 88° With 60% Humidity, But This Pro-Level Brow Gel Won't BudgeIt's my new staple.
By Kaitlyn McLintock
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OMG—Urban Decay's Legendary Naked Palette Is Back (at Least for Now)This is not a drill.
By Jamie Schneider
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I Just Got Back From Rome—14 Beauty Items I'm Buying to Keep the Italian VibeSome are on sale.
By Kaitlyn McLintock
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I Just Found the Best Lash Glues on the Market to Ensure Long-Lasting FalsiesYour lashes won't budge.
By Maya Thomas
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Say Goodbye to Lash Extensions—These Magnetic Lashes Are All You Need for Doe-Eyed DramaThe easiest falsies you'll ever use.
By Maya Thomas
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The *Only* Waterproof Mascaras Worth Buying That Are All $14 or LessDon't mess around when it comes to mascara.
By Kaitlyn McLintock