Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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If It Were Up to Us, These Celebs Would Win SAG Awards for the Best Beauty LooksStraight from our favorites folder.
By Alyssa Brascia
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Linda Evangelista's Best Beauty Secrets Include This "IYKYK" Facialist and Under-$20 MascaraWe caught up with the legendary supermodel.
By Jamie Chevron
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From "Exhaustion Blush" to "Party Lips," NYFW's Best Beauty Trends Are Delightfully UnexpectedThey'll define the next 10 months.
By Jamie Chevron
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Drop Everything—Versed Just Launched the Minimalist Makeup Staples of Our DreamsWe've been testing the full range for weeks.
By Jamie Chevron
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This Anti-Neutral Eye Shadow Is Set to Dominate Spring 2025—Sabrina Carpenter Says SoShop the trend from $7.
By Alyssa Brascia
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It's Official: "Gothic Romanticism" Is the Sultriest Way to Wear Makeup This Valentine's DaySkip the rosy flush.
By Jamie Chevron
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The Beauty Market Often Fails Those With Chronic Pain—This Ergonomic Brand Wants to Change ThatOne swipe of mascara at a time.
By Jamie Chevron
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Nara Smith's Latest Homemade Creation Is This Soft and Elegant Everyday Makeup LookHere are all 14 ingredients… I mean products.
By Kaitlyn McLintock
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Becky G Is a Modern-Day Makeup Icon—How Her Mom, Music, and Culture Inform Her Look"I use [makeup] to amplify and empower what's already there."
By Kaitlyn McLintock
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This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup BagI've been using it for 12 years.
By Kaitlyn McLintock
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Millennials, Rejoice! This "Dated" Eyeliner Trend Is Officially Back for 2025I never thought I'd try this again.
By Jamie Chevron
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Of All the Eyeliners in My Makeup Bag, These 12 Pencils and Pens Never SmudgeFierce liner looks are in.
By Maya Thomas
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I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025The ultimate power move.
By Jamie Chevron
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Demi Moore Won a Golden Globe and the Award for Best Eye Makeup IMO—Here's the 411It's so timeless.
By Kaitlyn McLintock
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The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This YearWatch this space.
By Jamie Chevron
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I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter LongIt's easier to achieve than you think.
By Jamie Chevron
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I Needed Quick Holiday Party Makeup Inspo, so I Asked My Favorite Makeup Artist for GuidancePerfect for any lazy girl.
By Shawna Hudson
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Pixie Dust Lids! Gilded Tears! 20 Christmas Makeup Looks Begging to Be Worn to Your Next Holiday PartyEasy and elevated.
By Jamie Chevron
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Ashley Olsen's 2000s Glam Is Going Viral, so Here's Every Step From the OG Makeup ArtistStill iconic 20 years later.
By Jamie Chevron
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I Have a Thing for Chic, Non-Tacky Glitter—12 Eye Shadows to Invest In Before Party Season StartsI want gleaming, glittering, ethereal eyes.
By Kaitlyn McLintock
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Elle Fanning Has Blush Blindness (and She's Not Afraid to Say It!)—This $13 Product Is Key"More, more, more—there can never be enough!"
By Jamie Chevron
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The TikTok Crowd Is Swapping Black Mascara for This Cool-Girl Color—I Cosign the TrendTotal eye candy.
By Jamie Chevron
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I Never Thought I Could Pull Off This "Tricky" Eye Shadow Color—Then I Learned This French-Girl TipNow it's a staple.
By Jamie Chevron
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Celestial, Frosty, and Angelic—Chanel's Holiday Beauty Collection Is Straight-Up MagicIt's earned me countless compliments.
By Jamie Chevron
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Hailey Bieber and Khloé Kardashian Love This Fall-Appropriate Eyeliner (Hint: It's Iconic)It creates a soft, sultry look.
By Kaitlyn McLintock
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The Eye Shadow Apocalypse Is Officially Over—Maximalist Eyes Are Taking Over in 2025Bye, '90s minimalism.
By Jamie Chevron
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A Makeup Artist and 5 Beauty Editors Walk Into Sephora—the 17 Mascaras They BuyIt's hard to pick a favorite, TBH.
By Shawna Hudson
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If You Wear Any of These Makeup Trends, I Know You Have French-Girl Fall on the BrainTop makeup artists approve.
By Jamie Chevron
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Nordstrom Announced a Secret 7-Day Beauty Sale, so I Compiled the Chicest Picks Under $75Act fast—it ends tomorrow.
By Jamie Chevron
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These 15 Hydrating Eye Creams Will Plump, Smooth, and Refresh Tired EyesPromise.
By Sarah Yang