Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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10 Eye Shadow Palettes That Pop on Dark Skin Tones, Per Editors and ExpertsThese pigmented picks won't let you down.
By Sabrina Talbert
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Ranked and Reviewed: The 15 Best Eyeliners for Pulling Off Smoky Realness, Bold Designs, and Clean LinesI'm already sold.
By Maya Thomas
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Sneaky Shoppers Know January Is an Excellent Sale Month—I'm Currently Eyeing These 16 Nordstrom StealsFrom a sophisticated eye shadow palette to a high-quality suede bag.
By Kaitlyn McLintock
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From Blush Blocking to Cloud Skin—6 Makeup Trends That Are Poised to Overtake 2026The ones to watch.
By Alyssa Brascia
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I Tried Tons of Brown Eyeliners to Bring You the Best 10A beauty editor's recommendations.
By Grace Day
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Red Lips! Frosted Eyes! Old Hollywood Glam! These 5 Celeb Makeup Looks Are on My Holiday Mood BoardPure holiday-party inspiration right here.
By Ash K Holm
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed*The* It-girl beauty brand.
By Alyssa Brascia
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If I Lost My Entire Makeup Bag, These Are the 12 Products I Would Restock Before the New YearConsider these my ride-or-dies.
By Jamie Schneider
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Starry, Shimmery, and Anything But Basic: If You Buy One Makeup Product for NYE, I'm Begging for It to Be ThisI'm obsessed.
By Kaitlyn McLintock
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I Gave My Beauty Routine a Sophisticated Edit This Winter—17 Products That Whisper "She's Expensive"You'll see why.
By Alyssa Brascia
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I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025Festive yet understated.
By Jamie Schneider
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My Under-Eye Circles Are Stubborn—This Viral Color Corrector Is Like a Magic Wand, BottledDark circles, who?
By Kaitlyn McLintock
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These 14 Brow Pens Are the Next Best Thing to a Spendy Microblading AppointmentI'm never going back.
By Maya Thomas
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3 Chic Parisian Women Say These Are the Best French Makeup Brands, PeriodShopping recs straight from the source.
By Jamie Schneider
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People Think I Spent $600 on a Microblading Appointment, But It's Really Just This $26 Brown PenIt transformed my sparse brows in less than 10 minutes.
By Sabrina Talbert
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I'm a Celebrity Makeup Artist—Here Are 5 Foolproof Tips for Creating a Flawless Winged-Liner LookA step-by-step guide.
By Ash K Holm
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Byredo Famously Never Goes on Sale, But Here’s a Cheat Code to Score the Most Bang for Your BuckHurry—this deal won't last.
By Jamie Schneider
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Hailey Bieber's 29th Birthday Glam Includes This On-Sale Eye Brightener and Secret BronzerI'm invested.
By Jamie Schneider
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I Wore a Full Face of Dior Holiday Makeup—These Are the Products I Recommend Buying Before They're GoneJust like magic.
By Jamie Schneider
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From Wine-Stained Lips to Tinsel Touches: 10 Holiday Beauty Trends Fashion People Have Been Bookmarking for MonthsIt's the most glamorous time of the year.
By Alyssa Brascia
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I Have Hooded Eyes, and These Are the Eye Makeup Looks That Work for MeApproved by a makeup artist.
By Eleanor Vousden
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This Isn't a Drill—Sephora's Savings Event Is On, and I'm Buying These 15 Picks FirstTotal sellout risks.
By Alyssa Brascia
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Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That LastsIMO, they're massively underrated.
By Shawna Hudson
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I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed MeI'm stunned.
By Shawna Hudson
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Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to HourglassToo good to pass up.
By Jamie Schneider
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My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell OutIt's probably going to break the internet.
By Shawna Hudson
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated ProductYou'll never guess what it is.
By Erin Jahns
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More ObsessedAllow me to explain.
By Jamie Schneider
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From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes PopAbsolutely breathtaking.
By Alyssa Brascia
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I Test Beauty Products for a Living—These Are the Only 22 You Need from Amazon’s Big Deal DaysOn your mark...
By Jamie Schneider