Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Soap Brows Aren't Going Anywhere—Insider Tricks to Achieving the Laminated Look
My brow game is forever changed.
By Maya Thomas
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Dior Has the Best Makeup Staples—Take It From Me, a Major Makeup Lover
It's the secret weapon at fashion week runways.
By Katie Berohn
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A Global Artistry Director Told Me Her Best Tricks for A+ Eyeliner
Plus, the 10 best eyeliner pencils.
By Maya Thomas
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Victoria Beckham and Margot Robbie Swear By These Luxe, Line-Smoothing Eye Masks
They're A-list approved.
By Kaitlyn McLintock
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These 15 Eyeliners Will Look Incredible on Your Waterline—They're All Under $32
They make a huge difference.
By Maya Thomas
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This Under-$38 Item Is the Key to Fluttery Lashes—No Mascara Needed
If you're not using it, start now.
By Kaitlyn McLintock
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These Falsies Are So Good You'll Forget How Much You Miss Your Lash Extensions
Our top picks for every vibe.
By Erin Jahns
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And Now, the 21 Holy-Grail Eye Shadow Palettes Celeb Makeup Artists Swear By
They're too good.
By Maya Thomas
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I Was Bored With My Everyday Makeup—Until I Tried This $16 Best Seller
It shook things up.
By Kaitlyn McLintock
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2 Makeup Artists Just Told Me Their Trade Secrets for Looking Glowy—Not Shiny
They're too good.
By Maya Thomas
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Eye Shadow Was Always the Most Intimidating Part of My Makeup Routine—Until Now
My co-workers and I have converted.
By Aniyah Morinia
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The 20 Most Undetectable (Yet Effective) Concealers for Barely-There Makeup
Flawless skin ahead.
By Maya Thomas
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This Cocktail-Inspired Trend Is Already Giving Latte Makeup a Run for Its Money
Cheers!
By Maya Thomas
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This Polarizing Y2K Beauty Trend Is Back With a Vengeance—See How to Pull It Off
It's a love-hate kind of thing.
By Kaitlyn McLintock
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Sharp Eyeliner Looks Are In, and We're Using These 16 Liquid Eyeliners to Create
Flawless eye makeup ahead.
By Maya Thomas
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These Makeup Removers Dissolve Stubborn Makeup So Fast You'll Think It's Magic
It's straight-up sorcery.
By Shawna Hudson
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12 Super-Effective Curling Mascaras—Perfect for Stick-Straight Lashes
These formulas won't fall flat.
By Erin Jahns
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I Tried Tons of Brown Eyeliners to Bring You the Best 10
A beauty editor's recommendations.
By Grace Day
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If Endless Compliments Aren't Your Thing, Don't Try This Mascara
Seriously fluttery length ahead.
By Shawna Hudson
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OMG—Prada Beauty's Lipsticks and Eye Shadows Are Already Here
Be the first to try the fashion house's new line.
By Katie Berohn
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Searches for Blue Eye Shadow Are Up 65%—Here's How to Update the Look for 2024
Blue is back and better than ever.
By Kaitlyn McLintock
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If You Hate Removing Mascara, These Water-Based Formulas Will Change Your Life
They're $33 and below.
By Maya Thomas
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I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras
Trust me—you'll want to try them all.
By Katie Berohn
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The $15 Liner Hailey Bieber Used on Her Eyes and Lips for Perfect “Latte Makeup”
Piping hot makeup inspo.
By Katie Berohn
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My Inner Child Is Screaming—This Nostalgic Collection Is an Editor Favorite
Harry Potter fans, rise.
By Aniyah Morinia
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The Internet Can't Stop Talking About Hilary Duff's $7 Aqua-Blue Eyeliner
Get it before it's gone.
By Kaitlyn McLintock
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We Have the Worst Dark Circles—These Are the Eye Creams That Help Them Vanish
Say goodbye to dark circles.
By Maya Thomas
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If You Want to Fake a Brow Lamination for $24, Reach for This Makeup Brand
Your eyebrows will look so sculpted and defined.
By Katie Berohn
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4
True story!
By Shawna Hudson
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How to Fake the Look of a Spendy Brow Lamination Habit on a Brow Gel Budget
A next-level hack.
By Katie Berohn