Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
-
This Isn't a Drill—Sephora's Savings Event Is On, and I'm Buying These 15 Picks FirstTotal sellout risks.
By Alyssa Brascia
-
Kiss Your Primer Goodbye—These 8 Cream Eye Shadows Are All You Need for 5-Minute Makeup That LastsIMO, they're massively underrated.
By Shawna Hudson
-
I've Never Been a Colored-Eye-Shadow Girl, But This Futuristic Launch Changed MeI'm stunned.
By Shawna Hudson
-
Wait, This Sneaky Bluemercury Sale Is Incredible… Everything I’m Eyeing From La Mer to Tom Ford to HourglassToo good to pass up.
By Jamie Chevron
-
My Most Complimented Eye Shadow Palette Has a New Edition, and It's Bound to Sell OutIt's probably going to break the internet.
By Shawna Hudson
-
Makeup Artists Compliment My Makeup Whenever I Wear This Underrated ProductYou'll never guess what it is.
By Erin Jahns
-
Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More ObsessedAllow me to explain.
By Jamie Chevron
-
From Chocolate to Royal Blue to Burgundy—8 Unexpected Eye Shadows That Make Brown Eyes PopAbsolutely breathtaking.
By Alyssa Brascia
-
I Test Beauty Products for a Living—These Are the Only 22 You Need from Amazon’s Big Deal DaysOn your mark...
By Jamie Chevron
-
I Refuse to Have Raccoon Eyes—Good Thing These 16 Eyeliners Are Engineered to Combat SmudgingThey make a huge difference.
By Maya Thomas
-
Isabella Briggs Wore This French Perfume While Filming The Summer I Turned Pretty (Denise Would Approve)Plus, her curlcare routine and more on-set beauty tips.
By Jamie Chevron
-
Byredo's New Eye Shadow Palette Is the Makeup Equivalent of the Iconic Bibliothèque ScentIt's a "library of color."
By Kaitlyn McLintock
-
When I Want My Blue Eyes to Look Piercing and Bright, I Reach for These 12 Eye ShadowsTested, reviewed, and backed by celebrity makeup artists.
By Erin Jahns
-
Short Lashes? Editors Say These Tubing Mascaras Will Quite Literally Transform ThemSeriously fluttery length ahead.
By Shawna Hudson
-
From Denim-Blue Eyes to Dark Matte Lips: The Most Elegant-Looking Makeup Trends to Wear This FallThe artists have spoken.
By Jamie Chevron
-
I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to WearThe best staples of the season, full stop.
By Jamie Chevron
-
Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll FallTop artists share how to bring the expressive beauty trend to life.
By Jamie Chevron
-
Is It 2016 Again? The Resurrected Beauty Trends Music's It Girls Can't Stop Wearing in 2025Cue the topknots and chokers.
By Alyssa Brascia
-
The Secret's Out—A Professional Makeup Artist Just Helped Me ID the Best Liquid EyelinersIt's as easy as 1, 2, 3.
By Maya Thomas
-
Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product RecsFrom a peachy-girl blush to an "instant glow" serum.
By Jamie Chevron
-
These Are the Best Makeup Products of Summer 2025—Full StopSome are new. Others are tried-and-true. All are stunning.
By Jamie Chevron
-
Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the TestSpoiler alert: I'm obsessed.
By Kaitlyn McLintock
-
The 9 Makeup Trends Defining 2025, According to Celebs and Beauty ExpertsEach one deserves a spot on your mood board.
By Jamie Chevron
-
Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It RightPlus, the daily staples she swears by.
By Jamie Chevron
-
I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening MascarasI love an expert recommendation.
By Kaitlyn McLintock
-
The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye LooksNo more tears!
By Maya Thomas
-
A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)Class is in session.
By Maya Thomas
-
Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash LiftI'm sold.
By Jamie Chevron
-
Frosty Silver, Baby Blue, and Cherry Red—Cool-Toned Makeup Is the (Unexpected) Star of the SummerMajor makeup inspo ahead.
By Kaitlyn McLintock
-
I've Been Inspired By Maximalist MUAs for Years—3 Pros You Should Have Been Following YesterdayPutting the "art" in makeup artist.
By Alyssa Brascia