Eye Makeup
Eye Makeup to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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I Refuse to Have Raccoon Eyes—Good Thing These 16 Eyeliners Are Engineered to Combat SmudgingThey make a huge difference.
By Maya Thomas
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Isabella Briggs Wore This French Perfume While Filming The Summer I Turned Pretty (Denise Would Approve)Plus, her curlcare routine and more on-set beauty tips.
By Jamie Schneider
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Byredo's New Eye Shadow Palette Is the Makeup Equivalent of the Iconic Bibliothèque ScentIt's a "library of color."
By Kaitlyn McLintock
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When I Want My Blue Eyes to Look Piercing and Bright, I Reach for These 12 Eye ShadowsTested, reviewed, and backed by celebrity makeup artists.
By Erin Jahns
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Short Lashes? Editors Say These Tubing Mascaras Will Quite Literally Transform ThemSeriously fluttery length ahead.
By Shawna Hudson
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From Denim-Blue Eyes to Dark Matte Lips: The Most Elegant-Looking Makeup Trends to Wear This FallThe artists have spoken.
By Jamie Schneider
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to WearThe best staples of the season, full stop.
By Jamie Schneider
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Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll FallTop artists share how to bring the expressive beauty trend to life.
By Jamie Schneider
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Is It 2016 Again? The Resurrected Beauty Trends Music's It Girls Can't Stop Wearing in 2025Cue the topknots and chokers.
By Alyssa Brascia
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The Secret's Out—A Professional Makeup Artist Just Helped Me ID the Best Liquid EyelinersIt's as easy as 1, 2, 3.
By Maya Thomas
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Hailee Steinfeld's Soft, Ethereal Glam Is My Entire Bridal Mood Board, so I Asked for Her Go-To Product RecsFrom a peachy-girl blush to an "instant glow" serum.
By Jamie Schneider
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These Are the Best Makeup Products of Summer 2025—Full StopSome are new. Others are tried-and-true. All are stunning.
By Jamie Schneider
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Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the TestSpoiler alert: I'm obsessed.
By Kaitlyn McLintock
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The 9 Makeup Trends Defining 2025, According to Celebs and Beauty ExpertsEach one deserves a spot on your mood board.
By Jamie Schneider
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It RightPlus, the daily staples she swears by.
By Jamie Schneider
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I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening MascarasI love an expert recommendation.
By Kaitlyn McLintock
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye LooksNo more tears!
By Maya Thomas
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)Class is in session.
By Maya Thomas
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash LiftI'm sold.
By Jamie Schneider
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Frosty Silver, Baby Blue, and Cherry Red—Cool-Toned Makeup Is the (Unexpected) Star of the SummerMajor makeup inspo ahead.
By Kaitlyn McLintock
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I've Been Inspired By Maximalist MUAs for Years—3 Pros You Should Have Been Following YesterdayPutting the "art" in makeup artist.
By Alyssa Brascia
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Color Me Inspired—12 Trending Eyeliner Looks Every Cool Fashion Person Is Wearing Right NowGet ready to screenshot your faves.
By Alyssa Brascia
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Don't Want Botox? Only Buy Eye Creams With *This* IngredientNo needles required.
By Maya Thomas
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I'm a Beauty Editor With a Fashion Degree—How I'm Translating the Fisherman Trend Into My Makeup RoutineThese looks are compliment bait.
By Alyssa Brascia
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip LinerTaking notes.
By Jamie Schneider
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty LashesA must-have for volume, length, and curl.
By Maya Thomas
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight LashesThese formulas won't fall flat.
By Erin Jahns
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4True story.
By Shawna Hudson
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This Viral Makeup Artist Is Basically the Beauty World's Picasso—Here's Why We're ObsessedShe's taking TikTok by storm.
By Maya Thomas
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If You're a Brunette With Light Eyebrows Like Me, This MUA Tip Will Change Your Whole FaceSmall tweak, huge difference.
By Jamie Schneider