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Sabrina Carpenter and Addison Rae Love This TikTok-Famous Eye Shadow, so I Put It to the TestSpoiler alert: I'm obsessed.
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The 9 Makeup Trends Defining 2025, According to Celebs and Beauty ExpertsEach one deserves a spot on your mood board.
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Accessible, Aspirational Beauty Is the Future—a Model and Amputee Shares the Brands Doing It RightPlus, the daily staples she swears by.
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I Want Long, Lush, Fluttery Lashes, so I Polled MUAs and Editors on Their Favorite Lengthening MascarasI love an expert recommendation.
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye LooksNo more tears!
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A Celeb Makeup Artist Broke Down the Best Way to Apply Eye Shadow (Plus What Not to Do)Class is in session.
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Hot Tip: These Clean Mascaras Trick People Into Thinking I Got a Lash LiftI'm sold.
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Frosty Silver, Baby Blue, and Cherry Red—Cool-Toned Makeup Is the (Unexpected) Star of the SummerMajor makeup inspo ahead.
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I've Been Inspired By Maximalist MUAs for Years—3 Pros You Should Have Been Following YesterdayPutting the "art" in makeup artist.
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Color Me Inspired—12 Trending Eyeliner Looks Every Cool Fashion Person Is Wearing Right NowGet ready to screenshot your faves.
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Don't Want Botox? Only Buy Eye Creams With *This* IngredientNo needles required.
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I'm a Beauty Editor With a Fashion Degree—How I'm Translating the Fisherman Trend Into My Makeup RoutineThese looks are compliment bait.
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8 Makeup Trends Poised to Dominate Summer 2025, From Saint-Tropez Skin to (Gasp!) Barely There Lip LinerTaking notes.
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This Classic, French Girl–Approved Mascara Is All You Need for Flirty LashesA must-have for volume, length, and curl.
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15 Super-Effective Curling Mascaras—Perfect for Stick-Straight LashesThese formulas won't fall flat.
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This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4True story.
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This Viral Makeup Artist Is Basically the Beauty World's Picasso—Here's Why We're ObsessedShe's taking TikTok by storm.
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If You're a Brunette With Light Eyebrows Like Me, This MUA Tip Will Change Your Whole FaceSmall tweak, huge difference.
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Taylor Russell Is the Epitome of Baby-Doll Beauty—6 of Her Best Moments I'm Copying RNShe's taking over my makeup and hair inspo boards.
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It AllDefinitely a yes.
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Darling, Delicate, and Expensive-Looking—These "Rich Grandma" Beauty Staples Double as HeirloomsElegant antique jewelry, but make them beauty items.
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I'm a Warm Autumn, so These Makeup and Nail Looks Are Basically My NeutralsAre you color analysis–curious?
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Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" PotentialYour warm-weather inspo awaits.
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13 Eyeliners Editors and Makeup Artists Never Shut Up AboutThese never let us down.
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant FavePlus, more options for mature and dry skin.
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are KeyOur top picks for every vibe.
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup LooksThey will never go out of style.
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting IngredientMeet my holy grail.
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Blurred Makeup Is Trending, and Gracie Abrams Is the Blueprint—the Pre-Show Glam She Swears ByIt's all about soft-focus skin.
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No One Knows Festival Makeup Like This Iconic MUA—4 Trends She Says We'll See All Over CoachellaGrab your tickets and glitter.
