I Just Scrolled Through Every Item in Reformation's Summer Sale—These 23 Styles Stood Out

This may or may not be team Who What Wear's favourite time of year. Summer is still summering, and while many sales are now over, some have only just begun. As ever, it's important to approach a sales moment calmly and sensibly—with a little advice from your friendly WWW editors—it can be the perfect time to spend less investing in the classics and pieces you will love for seasons to come.

One brand in particular has my full attention with their summer sale, and that's Reformation. Personally, I've always been a fan of how the brand manages to balance its conscious mission with an ability to create cult products we all want in our wardrobes. And I'm not just talking about you and me, I'm sure you're aware some of the most famous celebrities in the world (who have the pick of any brand) are also big Reformation fans. From their responsible denim to recycled cashmere, and of course the famous, figure-hugging dresses—the collections are full of covetable, great quality and timeless pieces you're unlikely to regret.

The only thing is, I wouldn't exactly call Ref "affordable", and while it's not in the realms of uber-luxury brands like The Row, the prices can sometimes creep up into expensive territory. This, of course, can be a totally understandable side effect of more thoughtful manufacturing processes, but the Reformation sale is my hack for being able to invest in their pieces with more reasonable price tags.

Florrie wears the Reformation Balia Linen Dress.

This summer's Reformation sale is particularly good, with some of the brand's most popular items included at 30% off. To save you time, I scrolled through the entire edit and picked out 23 items that I genuinely believe would be worth investing in (and that I'm pretty certain will sell out first). So, if you're a fan like me, keep scrolling to see the best pieces in the Reformation summer sale right now.

Shop The Best Of Reformation Sale