Nordstrom's New Concept Is Changing the Game—Here's Why

Nordstrom is challenging what you know about department stores. The retailer is shaking things up with an exciting new store in West Hollywood called Nordstrom Local, and you better believe we'll be making a beeline for the shop, which just opened yesterday.

"This service-focused concept store has no dedicated inventory," the press release explains. "Rather, customers who want to shop will have access to personal stylists, who can transfer merchandise in for customers, as well as a suite of convenient services like buy online, pick-up in-store (available same-day), alterations and tailoring, Trunk Club services, manicure appointments and more."

Plus, Nordstrom has even more news: The retailer also debuted a beautiful new store in Century City this week, which features a Nordstrom x Nike sneaker boutique, MAC makeup studio, and more. The Century City location also features integrated sizing, as opposed to separating the petites and plus-sizes. The retailer is also working with its most popular brands to extend sizes on both ends of the spectrum, offering more options in 0, 2, 14, 16, and 18. Talk about a win-win. 

Read on to take a peek inside the first-ever Nordstrom Local store in West Hollywood.