There are plenty of beauty products we write about on Who What Wear that are worthy of trying. But what if I told you about the items you ordered the most during 2019? Well, here I’m breaking down all of the cult beauty products our readers seriously couldn’t get enough of in the last year.
From the affordable skincare products that Sephora and Amazon could hardly keep in stock to the lipstick color fans simply can’t quit to the cult brands beauty fans couldn’t get enough of (hint: Glossier and The Ordinary), these are the 20 most-purchased beauty products of 2019. Ahead, shop the edit and find out why each of these has such a huge following. I've listed these in order, so scroll to the end to see the top beauty product of 2019.
#20
Ele Henriksen
Banana Bright Eye Crème
If you're looking for a killer eye cream, this is the top seller on Who What Wear for all of 2019.
#19
The Ordinary
Granactive Retinoid* 2% Emulsion
The Ordinary has clocked in as one of the most-purchased beauty brands across the site, which can be attributed to its incredible products but also the truly phenomenal price points.
#18
Bioderma
Sensibio H2O Soothing Micellar Cleansing Water
I personally swear by Bioderma's Sensibio micellar water and have been using it for almost a decade. It's truly the best thing money can buy to gently remove makeup.
#17
Glossier
Balm Dotcom
Here's another product that's always in my bag. Perfect for keeping your lips hydrated, plus there are lots of flavor options.
#16
The Ordinary
Hyaluronic Acid 2% + B5
Dermatologists always say that hyaluronic acid should be a staple in any beauty routine, and here's a powerhouse version for just $7.
#15
Charlotte Tilbury
Matte Revolution Lipstick - Pillow Talk
Looking at this list, I'm realizing just how many of the items I own myself, including this perfect pink lipstick.
#14
Charlotte Tilbury
Lip Cheat Lip Liner - Pillow Talk
As well as the lip liner that pairs with it.
#13
The Ordinary
Niacinamide 10% + Zinc 1%
If you have acne-prone skin, this is for you.
#12
Avarelle
Acne Absorbing Cover Patch
For something that will attack pimples, turn to this.
#11
Glossier
Brow Flick
Okay, okay, another one I love. This pen has a formula that is almost like liquid eyeliner but is meant for the brows. It took some time to adjust to it from a pencil, but now I cannot live without it.
#10
Olaplex
Olaplex Hair Perfector No. 3
Yep, another product I swear by. As someone who gets my hair colored, this is a professionally recommended conditioning treatment I swear by to infuse moisture and life into my hair.
#9
Glossier
Generation G
Glossier's cult lipstick that comes in an array of colors.
#8
Glossier
Cloud Paint
And its fan-favorite blush.
#7
Aztec Secret
Indian Healing Clay
I personally haven't used this clay mask, but it's legendary for its cleansing properties.
#6
Pronexa
Hairgenics Lavish Lash
Okay, I guess I need to try this out to finally grow my lashes.
#5
The Ordinary
Glycolic Acid 7% Toning Solution
The only toning solution you need.
#4
The Ordinary
AHA 30% + BHA 2% Peeling Solution
Yep, the top product from The Ordinary, so you better believe it's worth ordering.
#3
Dr. Brenner
C Serum
This dupe for Skinceuticals C E Ferulic is a fraction of the price, and works exceptionally well.
#2
Glossier
Bow Brow
Who doesn't want bigger (and tamer) brows?
#1
Sports Research
Biotin Infused with Organic Virgin Coconut Oil
You've made it to the top beauty product sold on Who What Wear this year—a supplement that is formulated to grow you hair and nails.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.