Behold: The 20 Most-Purchased Beauty Products of 2019



There are plenty of beauty products we write about on Who What Wear that are worthy of trying. But what if I told you about the items you ordered the most during 2019? Well, here I’m breaking down all of the cult beauty products our readers seriously couldn’t get enough of in the last year. 

From the affordable skincare products that Sephora and Amazon could hardly keep in stock to the lipstick color fans simply can’t quit to the cult brands beauty fans couldn’t get enough of (hint: Glossier and The Ordinary), these are the 20 most-purchased beauty products of 2019. Ahead, shop the edit and find out why each of these has such a huge following. I've listed these in order, so scroll to the end to see the top beauty product of 2019.


If you're looking for a killer eye cream, this is the top seller on Who What Wear for all of 2019.


The Ordinary has clocked in as one of the most-purchased beauty brands across the site, which can be attributed to its incredible products but also the truly phenomenal price points.


I personally swear by Bioderma's Sensibio micellar water and have been using it for almost a decade. It's truly the best thing money can buy to gently remove makeup.


Here's another product that's always in my bag. Perfect for keeping your lips hydrated, plus there are lots of flavor options. 


Dermatologists always say that hyaluronic acid should be a staple in any beauty routine, and here's a powerhouse version for just $7.


Looking at this list, I'm realizing just how many of the items I own myself, including this perfect pink lipstick.


If you have acne-prone skin, this is for you.


For something that will attack pimples, turn to this.


Okay, okay, another one I love. This pen has a formula that is almost like liquid eyeliner but is meant for the brows. It took some time to adjust to it from a pencil, but now I cannot live without it.


Yep, another product I swear by. As someone who gets my hair colored, this is a professionally recommended conditioning treatment I swear by to infuse moisture and life into my hair. 


Glossier's cult lipstick that comes in an array of colors.


And its fan-favorite blush.


I personally haven't used this clay mask, but it's legendary for its cleansing properties.


Okay, I guess I need to try this out to finally grow my lashes.


Yep, the top product from The Ordinary, so you better believe it's worth ordering.


This dupe for Skinceuticals C E Ferulic is a fraction of the price, and works exceptionally well.  


Who doesn't want bigger (and tamer) brows?


You've made it to the top beauty product sold on Who What Wear this year—a supplement that is formulated to grow you hair and nails.

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