Blush Lovers, Please Rise—This Non-Chalky $8 Powder Blush Melts Into Skin Like a Dream
Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included.
From one blush enthusiast to another, you know how good it feels to find your signature blush formula and shade. For the past year, I've had unwavering loyalty to a hot-pink designer blush that never leaves my makeup bag. It's the shade that earns me the most compliments—why would I ever give that up? Well, sometimes a new, shiny blush that is a fraction of the price enters the chat and makes you question your loyalty. That's what happened to me and my fellow editors when SHEGLAM's Dream Touch Blush ($8) stepped on the scene with 10 gorgeous shades and an amazing formula. As editors who often rank cream or liquid blushes above powder, we were pleasantly surprised by how nicely it blended into our bases, giving us that natural flush we're always after. Before I offer up their first impressions, let's dive into the product details below.
If you know anything about SHEGLAM products, you know the formulas are always highly pigmented, ultra-affordable, and pretty hard to pass up. The Color Bloom Liquid Blush went viral for a reason, and the Dream Touch Blush is set to do the same. Despite its powder formula, it maintains a smooth, lightweight texture that is anything but chalky. And you don't have to deal with any fallout, which is a major plus in my book. It soaks right into the skin, leaving a natural, radiant glow. Its standout ingredients include squalane, avocado oil, and sunflower seed oil for extra radiance. Enough about the details, let's see how the product actually looks on three different skin tones, shall we?
"I'm obsessed with blush—it adds just the right amount of dimension and radiance to my makeup looks. But not all blushes are created equal, and it can be difficult to find one that's smooth and effortless to apply, pigmented enough to stand out against my deeper skin tone, and available in shades that look natural on my complexion. I found the rare trifecta in this SHEGLAM Dream Touch Blush—an impressive feat for a powder formula. I was shocked by how vibrant the color looked as soon as I applied it to my cheekbone, and even more so that it didn't fade at all when I blended it out. I didn't even have to apply a second layer to get the color payoff I wanted. If you're a cream or liquid blush person like me but want to try a lightweight powder formula that delivers a similar effect, this is a perfect, affordable place to start. Pro tip: Apply this blush after you've already powdered your face for a truly flawless blend. You can thank my coworker Aniyah Morinia for that one!" — Sahara Clement, copy editor, branded content
"Over the last few years, blush has gone from an afterthought to a nonnegotiable step in my routine (I'll never forget the 2016 era when it didn't even make it into my makeup bag). Somewhere along the way, I may have developed a touch of blush blindness, but honestly, I'm not mad about it. When I got my hands on this new blush from SHEGLAM, I was genuinely excited. I've quietly become a SHEGLAM loyalist—from its lip products to its setting powders, this brand has earned a permanent spot in my rotation. And it's all so affordable! I usually gravitate toward cream blushes, but this formula really won me over. It goes on silky and lightweight—with no chalky, powdery feel—and melts into my skin in the best way. I'm officially on a mission to try every shade." — Anneliese Henderson, senior fashion editor
"I'm almost exclusively a cream blush girl—I adore the dewy, natural-looking flush it gives. But to my surprise, this powder blush in the shade Tickled Pink imparts a radiant flush that is perfect for the chilly weather. I put this little compact to work in three ways to create a baby-pink monochromatic moment: I applied it high on my cheeks, on my nose for that cute, cold-girl look, and on my eyelids to tie everything together. I'm the first to admit that I'm a little overzealous with my blush application, but with this one, you can build it from a subtle flush to a bold pop of color. Since it was a matte finish, I just added a bit of golden highlighter on top to bring the dewiness back to my complexion. This blush is affordable, accessible, and comes in 10 beautiful, versatile shades. I can't wait to try the rest out, and I wouldn't blame you if you grabbed all 10 shades, too!" — Emma Walsh, beauty editor
