I'm Obsessed With This Secret Zara Brand—30 Pieces I'm Buying to Look Ultra Luxe
If you're anything like me, you've probably been shopping at Zara for a while now. Whereas you once checked the new-arrivals section of the brand's app on a twice-weekly basis, you've now found yourself slowing down, only scanning it once a week and occasionally stopping inside a nearby store on your lunch break. (That's what I call progress.) Though most collections remain chic, not to mention shockingly expensive looking, I've found that some err a bit too far on the youthful side for my taste. Whenever that happens, I turn my attention to Zara's older and wiser big sister: Massimo Dutti.
The brand was founded in 1985 in Barcelona as a menswear label, acquired in 1991 by Zara's parent company Inditex, and introduced to womenswear in 1995. With a focus on uncompromising comfort, exquisite tailoring, and effortless wearability, Massimo Dutti seems to check off every box. (It's no wonder Kate Middleton's a big fan.) So when I found out that Zara would be selling the label's collections straight from its website and my beloved app, I quickly became hooked, and the rest was history.
Keep scrolling to shop the ultra-luxe Massimo Dutti pieces I'm buying for summer via Zara.com.
Getting dressed for the summer just got a whole lot easier.
A pretty, comfortable shoe option that's guaranteed to bring forth compliments.
You can't go wrong with a maxi slip dress, whether it's for a wedding or a casual day of errands.
Add this to every jeans and trouser outfit for an added level of put-togetherness and grace.
Oversize earrings are having a moment right now, and this enamel pair is the perfect place to start getting in on the trend.
Who needs jewelry when you have sandals like these?
It really doesn't get much better than this under-$150 dress.
Buying and wearing a white linen skirt will never lead to regrets.
I've been seeing cage-toe heels like these everywhere. They're so vintage and classic.
This crinkled leather skirt is a work of art if I've ever seen one.
What kind of fashion editor would I be if I didn't share this Creamsicle-colored blazer with all of you?
Catch me buying two of every sweater from now on so I can style them like this picture.
These are giving strong Celine vibes, and I'm into it all the way (especially since they're on sale).
Next up: Avoid Regret—Don't Sleep on These 32 New Zara and Nordstrom Finds
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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