Louis Vuitton Has Reimagined Its Iconic Logo for the First Time

Louis Vuitton has one of the most recognisable logos in the world, and to a luxury brand, its logo is everything. Today, the fashion house announced a collaboration (it's second collab announcement this year) with artist Jeff Koons, who has reimagined the French fashion house's famous logo.

In this collaboration, New York-based artist Koons has created a range of bags and accessories (to be launched on April 28), with reproductions of classic masterpieces.

The re-appropriation of the LV logo into the artist's initials—JK—marks the first time the fashion house has allowed its iconic logo to be reshaped.

Keep scrolling for a sneak peek at the new collaboration, and then shop the current collection if you're feeling inspired.

Photo:

Louis Vuitton

Photo:

Louis Vuitton

Photo:

Louis Vuitton

Opening image: Getty Images

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