Another day, another It item from Louis Vuitton. Get ready for the LV Buttersoft Sneakers, created by the house's men's creative director, Pharrell Williams. As part of the fall/winter 2025 collection, this forward silhouette that, as the brand stated in a release, "fuses the studies of streetwear and dandyism central to the practice of the men's creative director" is available for preorder now before the official launch on July 10, 2025.
As you can probably guess by the name, the sneakers are crafted from the house's signature butter-soft leather and feature an exaggerated, pillow-like design that sets them apart from the rest. They come in a range of colors (including versions with the LV monogram) and feature the LV logo on the side of the upper as well as a Williams's Phriendship silhouette on the tongue. House ambassador Callum Turner is the star of the campaign.
Keep scrolling to see more of this coveted new sneaker style that is bound to sell out.
-
I'm a Shopping Editor—29 Cozy Fall Beauty and Fashion Finds I'm Shopping Before NYC Winter HitsHere's to a chic fall and winter.
-
The 2025 Way to Wear Sneakers This WinterOutfit inspiration inside.
-
From Shoreditch to Soho: The Sneaker Brand Everyone's Wearing in London Right NowThree stripes.
-
We Test-Drove the Ultimate Heritage Travel Bag—Here's the Exact Size to Invest In and What to Pack InsideEditors weigh in.
-
If You're as Against Wearing Sneakers With Jeans as I Am, Trust Me—This Outfit Will Change Your MindSpotted on Jennifer Lawrence in NYC.
-
7 Elegant Outfits Well-Dressed People Are Wearing With Sneakers Instead of BootsMore comfortable but just as chic.
-
Fashionable People Would Like These Fall Trends From Shopbop's Surprise SaleSuede! Jeans! Sneakers!
-
Confirmed: Jeans and a T-shirt Are So Much Less Boring When Worn With This Winter Sneaker TrendStep aside, neutral kicks.
