Another day, another It item from Louis Vuitton. Get ready for the LV Buttersoft Sneakers, created by the house's men's creative director, Pharrell Williams. As part of the fall/winter 2025 collection, this forward silhouette that, as the brand stated in a release, "fuses the studies of streetwear and dandyism central to the practice of the men's creative director" is available for preorder now before the official launch on July 10, 2025.
As you can probably guess by the name, the sneakers are crafted from the house's signature butter-soft leather and feature an exaggerated, pillow-like design that sets them apart from the rest. They come in a range of colors (including versions with the LV monogram) and feature the LV logo on the side of the upper as well as a Williams's Phriendship silhouette on the tongue. House ambassador Callum Turner is the star of the campaign.
Keep scrolling to see more of this coveted new sneaker style that is bound to sell out.
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