33 Cool French Fashion Brands That Everyone Should Know


(Image credit: @melodiebance)

We can talk all day about how much we adore French brands, from the French styling tricks owned by the country's chicest girls to the stars and street style gurus you should look to for excellent Parisian style. But what about the best French fashion brands that enable all the above? There are loads of them. Ranging from the super-luxe established designer fashion houses—Dior, Saint Laurent, Chanel—through to the newer, sparkier high-street startups like Sézane and tastemaker-launched labels like Rouje, there is a veritable gamut of Gallic labels to get to grips with. And that's before we even get started on the incredible midrange section the French industry has licked. Think of some of the names you know, such as Maje, Sandro, and Claudie Pierlot. They're just the cherry on top of a particularly tasty contemporary fashion sundae.

So to indulge your love for all things Français, we've brought together 33 of the most important French brands—some you'll recognize, some you won't. What's key to note is that not only have we assembled the coolest of the cool, but we're also giving you pointers on exactly what you should look out for when shopping any of these labels. For example, Maje is always a trusted go-to for tweed separates, and we've chosen the best one to grab your attention today. Go through the gallery below to see and shop from the 33 best French fashion brands in existence.

See and Shop the Best French Fashion Brands:

1. Sézane

2. Isabel Marant

3. Claudie Pierlot

4. See by Chloé

5. Maison Michel

6. Annelise Michelson

7. A.P.C.

8. Ba&Sh

9. Iro

10. Clergerie

11. Yves Salomon

12. Chanel

13. Dior

14. Eres

15. Lanvin

16. Maje

17. Aurélie Bidermann

18. Faith Connexion

19. Celine

20. Kenzo

21. The Kooples

22. Jérôme Dreyfuss

23. L'Autre Chose

24. Lemaire

25. Zadig & Voltaire

26. Balenciaga

27. Louis Vuitton

28. Saint Laurent

29. Rouje

30. Amélie Pichard

31. Sonia Rykiel

32. Sandro

33. Polène

This post originally appeared on Who What Wear UK at an earlier date and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.