"Fall Colors" Are Out—30 Technicolor Finds Fashion People Everywhere Will Be Wearing Come September
Count on it.

Traditionally, when people think of fall colors, shades of mustard, burnt orange, and burgundy in the form of chunky sweaters and pumpkin-flavored coffee beverages (and assorted other snacks) come to mind. What probably doesn't come to mind is Barney purple, the specific shade of yellow that Hailey Bieber's calling limoncello, and turquoise. Those are summer shades—full stop. Or, at least, they were. This year, fall colors are getting a much-needed refresh. Autumn will be in technicolor in 2025, with shades of bright red, cobalt blue, citrus orange, and hot pink all making appearances in the forthcoming fashion season.
From top designer brands like Prada and Tory Burch to newcomers to the scene like Brooke Callahan, everyone cool in the industry has vibrant, sometimes even neon colors on the brain for fall. And before you start to worry, stop—affordable alternatives are also available, with J.Crew, Zara, and COS all leaning into electric hues, too. To make the switch easier, I rounded up some of the statement pieces I think will hit it big come September. Getting rid of your dated "fall colors"? That I unfortunately can't help you with.
Start shopping fall 2025's color trends below.
This new Pierced Mule color option is too good.
A unique alternative for white dresses.
Every Tory Burch ready-to-wear drop tests my credit card limit, I swear.
Shop the matching Satin Shell Top ($440).
Prada's F/W 25 collection is here, and we're all already picking favorites.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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