"Fall Colors" Are Out—30 Technicolor Finds Fashion People Everywhere Will Be Wearing Come September

Count on it.

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A collage featuring various technicolor fashion items to shop for fall 2025.
(Image credit: Zara; Brooke Callahan; J.Crew; Moda Operandi; Massimo Dutti; Tory Burch)

Traditionally, when people think of fall colors, shades of mustard, burnt orange, and burgundy in the form of chunky sweaters and pumpkin-flavored coffee beverages (and other assorted snacks) come to mind. What probably doesn't come to mind is Barney purple, the specific shade of yellow that Hailey Bieber's calling limoncello, and turquoise. Those are summer shades. At least, they were summer shades. This year, fall colors are getting a much-needed refresh. Autumn will be in Technicolor in 2025, and bright red, cobalt blue, citrus orange, and hot pink are all making appearances in the forthcoming fashion season.

From top designer brands like Prada and Tory Burch to newcomers like Brooke Callahan, everyone cool in the industry has vibrant, even neon colors on the brain for fall. Before you start to worry, stop—affordable alternatives are also available. J.Crew, Zara, and COS are leaning into electric hues too. To make the switch easier, I rounded up some of the statement pieces I think will hit it big come September. Getting rid of your dated "fall colors"? I, unfortunately, can't help you with that.

Start shopping fall 2025's color trends below.

Eliza Huber
Eliza Huber
Associate Editorial Director

Eliza Huber is currently the Associate Editorial Director at Who What Wear. She joined the company in 2021 as a fashion editor after starting her career as a writer at Refinery29, where she worked for four years. During her time at WWW, she launched Go Sports, the publication's sports vertical, and published four (and counting) quarterly issues tied to the WNBA, Formula One, and more. She also created two franchises, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on new seasonal trends, up-and-coming designers, and celebrity style.