14 Swimwear Brands Celebrities Can't Get Enough of This Summer

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Devon Lee Carlson wearing Frankies Bikinis.
(Image credit: @devonleecarlson)
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If there’s one swimwear brand I see celebrities wearing the most, it’s Frankies Bikinis. What started as a small mother-daughter business founded by Mimi and Francesca Aiello in their Malibu home in 2012 has grown into a celebrity favorite, with Kylie Jenner, Devon Lee Carlson, Hailey Bieber, Bella Hadid, and Iris Law all spotted wearing the label summer after summer. And it's now stocked on major retailers like Bloomingdale’s, Free People, Revolve, Ssense, and Victoria’s Secret.

Another standout is Hunza G. In Who What Wear's recent summer cover story starring Lila Moss, the British model wore pieces from Burberry x Hunza G's new swimwear collaboration—a collection that immediately had our editors wanting one of everything.

Other bathing suit lines frequently seen on celebrities include Basic Swim, Bond-Eye, Dipped in Blue, Fruity Booty, Gimaguas, Miaou, Pech, Prada, Skims, Staud, Tropic of C, and With Jéan—all available to shop below.

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Shop Swimwear for Summer 2026

Frankies Bikinis

Burberry x Hunza G

Tropic of C

Fruity Booty

Gimaguas

Dipped in Blue

Miaou

With Jéan

Pech

Staud

Skims

Basic Swim

Prada

Bond-Eye

Audry Hiaoui
Associate Shopping Editor

Audry Hiaoui is a writer based in New York. For Who What Wear, she specializes in emerging designers, independent labels, and brand discovery, as well as interviews both on and off camera. Her writing has appeared in AnOther, Wonderland, Office, Interview, Love, and i-D, among others, with multiple cover stories and features in print, and she has worked as an editorial producer for Vogue during fashion months. She holds a master's degree in journalism and documentary filmmaking from City, University of London, and has an extensive background in film, having worked for Sundance Film Festival, SXSW, and Vice UK as well as on various projects including documentaries and music videos and most recently as a writer's assistant on an upcoming HBO/A24 series.