I'm a Shopping Director—These 40 Cool Gifts From Nordstrom Will Make Anyone Happy
From gorgeous sweaters to cool home items.
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his days uncovering special gems to elevate a wardrobe, and it's all curated right here for you, dear readers. Think of Bobby as your personal shopper, and this is the exclusive list of items that get a yes from him, period.
I'm writing this during the second week of November, which only means one thing. Yes, holiday shopping is top of mind. It feels like such a cliché saying "I can't believe it's already that time of year" (and yes, I can sense an eye roll), but it's true. Like, what? But here we are. I've been buying many gifts for loved ones from Nordstrom and thought a bit of shopping inspiration from the retailer could help streamline your gift-sourcing journey. Oh, Nordstrom has a stellar selection of $100-and-under gifts, so I focused specifically on presents in this price range that could work for everyone on your list. Happy holidays and happy shopping.
Sweaters
Sneakers and Slippers
Beauty Sets
Luxury beauty for under $100: check. Elevate anyone's beauty regimen with these sets. I'm particularly into designer beauty sets that come with an added pouch to use either for beauty items while traveling or even to store chargers and other essentials.
Men's Fashion
Accessories
Fragrance Sets
Nordstrom's beauty section is stocked with fragrance sets from the best brands, including Gucci, Chloé, Maison Francis Kurkdjian, and Marc Jacobs. Consider one of these sets if someone is looking to explore a new signature 2026 scent.
Home Finds
Grooming Items
Toys
Yes, I bought this push car for my child last year. And yes, she loved it and still uses it a year later. It's so fun and cool. Oli&Carol's teething toys are also one of my favorite baby gifts to give. For slightly older kids, the makeup kit from Super Smalls and an adorable Jellycat are also wonderful.
Travel Finds

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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