I'm a Shopping Director—Simply Put, Here's a List of Chic Pieces to Wear in 2026
Modern knits, cool shoes, and stunning bags.
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his days uncovering special gems to elevate a wardrobe, and it's all curated right here for you, dear readers. Think of Bobby as your personal shopper, and this is the exclusive list of items that get a yes from him, period.
And just like that (yes, I heard Carrie Bradshaw's voice too), 2025 is coming to a close. I always think about my wardrobe this time of year. (Okay, I always think about it lol.) A new year is the perfect time for a closet refresh. The goal isn't necessarily a total overhaul (unless you want one!). Instead, focus on integrating a few new items to style your existing pieces in fresh ways. And that's what I have for you below. I rounded up my current favorites for your consideration, which are cool, chic, and feel very "2026" given their modern silhouettes. I'm referring to everything from standout sweaters (including the tried-and-true COS pick) to relevant shoe styles that you'll wear repeatedly. Happy New Year and happy shopping. Xx, B
Here it is—the sweater. The different variations of the COS cashmere sweater continue to go viral and sell out. Many of my co-editors live in this sweater like I do, styling it with everything from trousers to jeans to skirts. I really hope this gorgeous silhouette is still in stock when you're reading this.
Styling Pieces
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Styling Pieces

Bobby Schuessler is a fashion editor with over 15 years of editorial experience covering shopping, style, and beauty. He's spent over a decade at Who What Wear, currently leading the shopping team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives, with brands including Gucci, Nordstrom, Sunglass Hut, Cartier, and Old Navy. He also appears on camera in video and shopping livestream franchises, and is the star of Who What Wear's scripted show, Retail Therapy.