30 The Row–Coded New Arrivals From Zara, COS, and H&M That Will Fly Out of Stock
Prepare to have a few very full carts.
If you're a person who's into fashion in 2026 and you clicked into this story, there's a good chance you're into the The Row look. The minimalist, cool aesthetic The Row popularized is here to stay, and countless fashion people and celebrities (Kendall Jenner, Jennifer Lawrence, and Zoë Kravitz are among them) who wear the brand constantly provide all the proof that's needed to back that up. But we're all well aware that The Row's price point isn't for the faint of heart. The good news is that you can still incorporate the signature look of the brand into your wardrobe without spending thousands if you know where to shop and what to get.
Specifically, COS's, Zara's, and H&M's inventories are chock-full of pieces that capture that highly coveted, effortless aesthetic to a T. Now that we've entered a new year, the new arrivals have started rolling in. I combed through these three brands' fresh selections and chose the top pieces to help you achieve a The Row look at a much more digestible price point. Keep scrolling to shop them all before they inevitably sell out.
Zara
Everything about it is perfect—from the funnel neck to the topstitching to the length.
Red is one of the few non-neutral colors you'll often find at The Row.
More elegant outfits, here you come.
These cool pants get bonus points for having an elastic waistband.
When it comes to bags, no frills are needed.
The extra-long sleeves feel very The Row.
These remind me of The Row's no-frills soft ballet flats that everyone wants.
Cool-girl corduroys.
Plaid is one of the few prints you'll find at The Row.
This not-brown, not-tan color is so good.
COS
Currently in my cart, HBU?
No one will guess these aren't designer.
Such an elevated take on an oversize button-down.
High-quality, pared-down shoes like these are a hallmark of The Row.
Get this cult-favorite sweater before it sells out once again.
An equally chic option for day or night.
This is the perfect size for a shoulder bag, and the fact that it doesn't have hardware makes it look especially pricey.
Putting a fresh spin on a trench is a very The Row thing to do.
A leather pencil skirt is a minimalist wardrobe staple.
Low(ish) cost, high impact.
H&M
It's all about the baby-V sweater this winter.
No notes.
A collarless coat adds instant elegance.
Every time H&M releases these perfectly slouchy pants in a new color, they sell out.
A faux-fur jacket for the minimalist.
So many ways to wear it.
You have to see how good the fit of this sweater is.
I kind of just want to buy it in every color.
The Row fans can't resist a good funnel neck.
Just add flip-flops.
