Bag Charms Are Getting Less Cute and More High Fashion—Here's the One You'll Be Seeing Everywhere

Bag charms are that rare trend that everyone seems to agree on. For the last year or so, it feels like nearly everyone has had fuzzy friends, cutesy charms, and kooky key chains dangling from their Gucci Jackies and Balenciaga City bags. The trend quickly became a fun way for people to put their personality on display while making their designer bags feel less serious.

As with all trends, bag charms have reached their peak—at least as we've come to know them. After the Labubu phenomena that had grown adults paying hundreds of dollars for weird little creatures with devilish smiles, they had become a little too omnipresent. Their immense popularity made them feel less special, and instead of making bags look unique, they had them all looking exactly the same. But bag charms are still happening in 2026 and they're still quite soft! They just won't stare you down with a wicked grin.

The latest bag-charm obsession was seen on the Chloé S/S 26 runway in the form of a little fuzzy tail. The Treasure Tails Charm, as it's affectionately named, is meant to be worn on ready-to-wear pieces and scarves as well, but it looks best on bags. Its name is apt because it does feel like a textured treasure you'd bring back from a trip abroad and attach to your bag to have with you always.

The look still does exactly what the first wave of bag charms did: It adds some pizzazz to a bag in an elegant and grown-up way. Texture is a major trend in general for 2026, but if you're unsure of wearing a fluffy Simone Rocha skirt or a pair of fuzzy Sandy Liang bunny heels, the Chloé tail charm is a great way to dip your toe without going overboard.

Shop the bag-charm trend below.