Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
By Jennifer Camp Forbes
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I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
By Audry Hiaoui
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I'm a Gen Z Shopping Editor—These Are the Coolest Pieces on Reformation, Revolve, and Shopbop RN
Giving NYC It girl.
By Josephine Hadjiloucas
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I'm a Shopping Director—These 36 Items Are Just Beyond Chic, Period
Trend-forward yet easy silhouettes.
By Bobby Schuessler
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Let's Keep It Simple and Fashionable—I Found the 35 Best Elevated Basics From the Nordstrom Anniversary Sale
Cool tops, perfect jeans, and more.
By Bobby Schuessler
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Hailey Bieber Already Wore the Denim Outfits That Will Define Fall 2025
She's always setting the trends.
By Michelle Scanga
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6 Highly Specific Pant Trends Fashion People Are Wearing Instead of Skirts and Shorts
From red wide-legs to white genie pants.
By Allyson Payer
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Parisian Style Means Chic—French Women Would Be So Into These 42 Nordstrom Anniversary Sale Items
Effortless and elegant picks.
By Bobby Schuessler
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Low-Rise, Lacy, and a Little Bit Delulu: Welcome to the Gen Z Pop Girlie Summer
Put your headphones (and miniskirts) on.
By Ana Escalante
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Shop 30 of This Week's Best New Arrivals
Buckle up.
By Nicole Akhtarzad Eshaghpour
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The Summer 2025 It-Girl Wardrobe: 7 Highly-Specific Items They're All Wearing
AKA the season's most-wanted.
By Anna LaPlaca
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These Funky Carolyn Bessette-Kennedy Shoes Are About to Have a Major Comeback
Her iconic Prada Mary Janes are about to be everyone's new grail.
By Tara Gonzalez
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Need a Break From Prime Day—These Expensive-Looking Old Navy Styles Are 50% Off RN
These pieces look so elevated.
By Chichi Offor
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Put Down the Black Flip-Flops—These Are the Simple Flat Sandals Celebs Are Wearing With Summer's #1 Skirt Trend
I'm inspired!
By Natalie Munro
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Oh Wow, Hailey Bieber's Go-To Denim Brand Is on Major Sale During Amazon Prime Day
Don't miss out.
By Judith Jones
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The Only Amazon Prime Day Deals Fashion and Beauty People Will Buy
You won't regret these purchases.
By Emma Walsh
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When I'm Not Shopping Amazon Prime Day, It's These Chic Deals (Ahem, J.Crew, COS, and Banana Republic)
On-trend finds you won't want to miss.
By Josephine Hadjiloucas
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I Never Thought I'd Wear These Ugly Shoes, But I Was Wrong—8 Ways to Style Them
They're selling out like crazy.
By Sierra Mayhew
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If You Have Toteme Taste But an Amazon Budget, These Are the $32 Classic Heels You Need This Prime Day
They look identical to the designer pair Hailey Bieber keeps wearing.
By Nikki Chwatt
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Louisa Jacobson Was Destined for This Moment
From summer's buzzy rom-com to HBO's hit period drama and an off-Broadway show, the actress has hit the Hollywood jackpot.
By Jessica Baker
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Here's My Amazon Prime Day Shopping List So You Don't Have to Do the Digging
All the items worth adding to your cart.
By Michelle Scanga
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My Stylish Mom Has Never Bought Clothing or Beauty on Amazon Before—I Told Her to Try These Items From Prime Day
Epic discounts on jeans, elevated basics, and more.
By Bobby Schuessler
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Sorry, Flats—These Anti-Trend Heels Are Every French Woman's Quiet Go-To for a Night Out in Paris
A classic choice.
By Eliza Huber
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I'm a Shopping Director—These Are the 27 Random (But Great) Amazon Prime Day Buys I'm Into
Useful picks.
By Bobby Schuessler
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As Seen in Paris: The Two Color Trends Everyone Will Wear Together This Fall
Dua Lipa approves.
By Allyson Payer
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If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to Cart
Effortless and affordable? Yes, please.
By Jennifer Camp Forbes
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My Taste Is La Perla, But My Budget Is Amazon—25 Prime Day Swimwear and Intimates Finds That Look Premium
Such great deals ahead!
By Chichi Offor
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I Went to Shop the Zara Sale But Got Distracted by These 27 New-In Buys and Never Looked Back
They are too good.
By Eliza Huber
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Hold the Skinny Jeans—These Are the Chic Denim Styles to Buy on Amazon Prime Day
On sale and on-trend.
By Josephine Hadjiloucas
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Not The Row, Not Khaite: The Affordable Wardrobe Basic Kendall Jenner Wears With Trousers Is on Sale on Amazon
It costs less than an iced matcha latte.
By Nikki Chwatt