11 Ways to Shop to Support AAPI Organizations

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(Image credit: @phenomenal)

Hate against Asian American and Pacific Islander communities has been on the rise during the pandemic, and the fashion industry cannot stay silent. "History has proven that the world suffers not because of the violence of bad people, but because of the silence of good people," designer Prabal Gurung wrote on his personal Instagram page. "Not speaking up against pure evil is the same as cooperating with it." Gurung is one of the many prominent Asian American fashion designersinfluencers, and industry professionals who have been outspoken about the troubling trend, including the horrific Atlanta shootings, but the burden should never rest solely on the AAPI community.

There are many paths you can take if you want to stand against anti-Asian violence: donatingsupporting small businessesspreading awarenessreporting instances of racismeducating yourself, and sharing GoFundMe campaigns. Ahead of the next election cycle, you can also take notes on which U.S. representatives voted against a resolution to condemn all forms of anti-Asian sentiment relating to the pandemic. 

Additionally, you can scroll down to shop items from brands that will be donating a portion of their proceeds to specific AAPI organizations. 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.