These Colour Trends Are Going to Dominate the Rest of 2021

It's plain to see from our A/W 21 trend report that colour has a huge part to play for the second half of the year. The forthcoming season is set to be bold and rather beautiful with super-bright, densely pigmented shades taking a prime position across many a key designer collection. You'll find ultra-saturated coral, highlighter yellow, neon, Kelly and emerald green, lipstick red, juicy orange and punchy cobalt blue. There's an omnipresent pink aura throughout the runways, with every option available—from light baby pink to deep fuchsia—but perhaps that's no surprise considering how well established the pink colour trend already is at this point in the year. Perhaps a more surprising addition is the noticeable rise in purple: It's a divisive colour, for sure, but it's backed by the likes of Loewe, Ferragamo, Prada and more, so you know fashion people are going to take this seriously. 

On the other end of the spectrum is a sea of minimalism: soft beige and oatmeal, wintry grey and plenty of brown. It's a more sophisticated palette, but it's certainly more sombre. Mid-blue denim underpins many looks and works well with both these more sumptuous tones and the aforementioned super-brights. What is worth noting, however, is that there is very little in between these two extremes. There's a rainbow on offer, and it's up to you whether you wear one of these colours head to toe, mix them in with equally vibrant different hues or soften them with neutrals. Keep scrolling for the colour trends we think will take off this autumn.



(Image credit: Courtesy of Versace)

Head-to-toe canary yellow at Versace.


(Image credit: Courtesy of Molly Goddard)

A vibrant pinky-red tulle dress at Molly Goddard.


(Image credit: Courtesy of Prada)

Prada combined shades of electric blue alongside purple and black.



(Image credit: Courtesy of Saint Laurent)

Saint Laurent's metallic, brown Lurex is so fab.


(Image credit: Courtesy of Gabriela Hearst)

These soft tones dominated many a runway. Gabriela Hearst does them best.


(Image credit: Courtesy of Chloé)

Brown also comes in prints, both stripes and florals.



(Image credit: Courtesy of Raf Simons)

Raf Simons tried out Barbie pink with bright yellow and acid green—it worked.


(Image credit: Courtesy of Chanel)

Chanel's pink was more of a deep fuchsia. 


(Image credit: Courtesy of Thebe Magugu)

Thebe Magugu's pink trouser suit is all kinds of photogenic.



(Image credit: Courtesy of Lemaire)

Designers who went for grey did it head to toe, just like Lemaire did here.


(Image credit: Courtesy of Tory Burch)

Another great example of tailoring + layers + grey comes from Tory Burch.


(Image credit: Courtesy of Petar Petrov)

And Petar Petrov's version worked with a more feminine skirt silhouette.



(Image credit: Courtesy of Stand)

Purple accessories against black? That's the Stand way of doing it.


(Image credit: Courtesy of Ferragamo)

You could even mix in purple with the other super-brights, as seen here at Ferragamo.


(Image credit: Courtesy of Loewe)

Loewe's mix of purple, black, blue and yellow made the challenging colour seem more approachable.



(Image credit: Courtesy of Stella McCartney)

Kermit greens work surprisingly well with black and tan—see Stella McCartney for guidance.


(Image credit: Courtesy of Supriya Lele)

Lime greens worn together? A perfect look from Supriya Lele to get on board with ASAP.


(Image credit: Courtesy of Alberta Ferretti)

Dark forest greens also apply. These leather Alberta Ferretti trousers are so great.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.