Get Ready for the Shocking Color Trend That's Comin' in Hot

Over the past few seasons, neutrals have taken really taken center stage with versatile shades of cream, beige, and grey popping up in the wardrobes of all the cool fashion girls. More recently, though, bolder colors like bubblegum pink and bright green have stood out on the runways and fashion scene. As we look to fall 2021, that is only continuing, and saturated shades are winning out as the biggest color trend for the season ahead.

At a time when we're all looking for a dose of fun, it makes sense that designers are injecting their collections with bold pops of color. While you don't need to part ways with the neutral pieces in your closet, you'll definitely want to make space for more vibrant hues. The main takeaway from the F/W 21 runways? Rather than a specific shade, we're seeing the saturated color trend in a rainbow of colors from tangerine to violet—each worn from head to toe for the biggest possible impact. Ahead, discover the standout colors to know about and get a head start on shopping them now.

Fuchsia

While shades of bubblegum and hot pink have been winning out recently, for fall, we'll be seeing rich fuchsia shades moving into focus. This set from Chanel makes a case for a bold suiting moment.

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On the runway:
(Image credit: Courtesy of Chanel)

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Tangerine

Already a dominant color in Prada's S/S 21 collection, even more brands like Salvatore Ferragamo are on board with saturated tangerine shades for fall. There is nothing subtle about this showstopping color.

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On the runway:
(Image credit: Courtesy of Salvatore Ferragamo)

Shop the trend:

Cobalt

There always seem to be cool new shades of blue that stand out on the runways. For fall, it's all about rich cobalt—an eyecatching shade most notably seen on outerwear and accessories.

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On the runway:
(Image credit: Courtesy of Prada)

Shop the trend:

Scarlet

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On the runway:
(Image credit: Courtesy of Balmain)

We're no strangers to seeing red on the runways, but this time around it's all about the head-to-toe look. Balmain really hammered this home, showcasing a scarlet look that even incorporates the color down to the sunglasses and heels.

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Canary Yellow

Is there anything more cheerful than a bright canary yellow? In this editor's opinion, not really. Add it to your closet in the form of a long dress to make a statement, or take a more subtle approach by opting for a pretty ring or a pair of sleek heels.

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On the runway:
(Image credit: Courtesy of Proenza Schouler)

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Grass Green

Green is having a major moment right now, but won't be going anywhere once we hit the F/W 21 season. So, if you've been hesitant to add shades of bright grass green into your wardrobe, you can rest assured that it'll be sticking around for longer than one season.

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On the runway:
(Image credit: Courtesy of Melitta Baumeister)

Shop the trend:

Violet

Purple is a big color to watch for fall 2021. Lavender is already standing out as the future color fashion people will be wearing, but if you're looking for a dialed-up version, you'll want to pay attention to vibrant violet pieces as seen on Versace's F/W 21 runway.

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On the runway:
(Image credit: Courtesy of Versace)

Shop the trend:

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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.