You Might Be Surprised at Who Target Is Collaborating With Next...

Meghan Blalock

If there's one piece of news we always look forward to getting, it's the latest on Target's designer collaborations. With names like Proenza Schouler, Rodarte, and (most recently) Altuzarra, we can't wait to find out who'll team up next with the mass retailer. So without further ado, we bring you this year's first Target collab: Lilly Pulitzer.

The brand is known for its Palm Beach-inspired prints and general bon-vivant attitude toward life. Its official tagline is "Resort Wear and Chic Beach Clothing," so it makes perfect sense for Target to release the collection on April 19, just in time for a little spring break.

There's already an Instagram account, @lillyfortarget, dedicated to news on the 250-piece collaboration. Keep scrolling for a sneak peek of the full collection! 

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